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Home ›› Latest Articles ›› Design

Design

Pilot Error, Chapanis and The Shape of Things to Come

  • Contextual User Studies, Design, Direct Observation Research, Research Methods and Techniques, The Evolution of Research

How Alphonse Chapanis, a young psychologist, saved the lives of WWII pilots through clever design.

Article by David Hall
IDEAS IN BRIEF
Pilot Error, Chapanis and The Shape of Things to Come
  • The article delves into how Alphonse Chapanis, a pioneering psychologist, transformed aircraft design during World War II. The author expertly illustrates the power of thoughtful design in high-pressure environments.
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5 min read

What is Behavioral Design?

  • Conversational Design, Design, Design Theory, The rise of design
Article by Fabrice Pohlmann
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What is Behavioral Design?
  • The article explores the essence of Behavioral Design, a method amalgamating psychology and design methodologies to shape human behavior and habits.
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6 min read

Why Today’s Creatives Need To Run Towards AI. And Run Fast

  • Artificial Intelligence, Conversational Design, Design, The rise of design, Visual Design

Ben Golik recently joined Uncommon CX as a creative partner. Here, he shares his thoughts on the hot topic of artificial intelligence (AI) and why it’s a tool, not a terror, for creatives.

Article by Benjamin Golik
IDEAS IN BRIEF
Why Today’s Creatives Need To Run Towards AI. And Run Fast
  • The article explores AI as a valuable tool for creativity rather than a threat discussing the remixing nature of creativity — AI offers a unique way to remix words, thoughts, and images.
  • The author advocates embracing AI’s potential and collaborative capabilities to enhance creativity while cautioning against the risk of over-automation in customer experiences.
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2 min read

Behavioral Design: What Is It? And Why Should You Learn To Apply It?

  • Behavioral Science, Conversational Design, Design, Design Theory, Psychology and Human Behavior, The rise of design

The opposite direction is the right one.

Article by Marcelo Brum
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Behavioral Design: What Is It? And Why Should You Learn To Apply It?
  • The article introduces the concept of Behavioral Design, emphasizing the importance of understanding cognitive biases and delivering value to all parties involved in the user experience.
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4 min read

How AI and View-Masters are Helping Us Reimagine the Future

  • 3D Graphics and Interfaces, Artificial Intelligence, Conversational Design, Design, Government and Public Services, Presentations, Technology, The rise of design
Article by Jenna Fizel
IDEAS IN BRIEF
How AI and View-Masters are Helping Us Reimagine the Future
  • The article discusses how IDEO used AI tools to create retrofuturistic View-Master-style images for a futuring workshop on post-COVID D.C., with physical prints evoking visions of a greener, more connected future for the city.
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3 min read

Has Digital Strategy Become A Synonym for Dark Pattern?

  • Design, Human factors, Privacy and Data Security, Short News, Strategy, UX Education

What started out as a joke became a personal observation of how creators and companies use dark patterns and explain it as a successful digital strategy. It seems that we are all alright with that and even applaud it. I think that needs to change.

Article by Robin Fransz
IDEAS IN BRIEF
Has Digital Strategy Become A Synonym for Dark Pattern?
  • The article sheds light on the pervasive use of dark patterns in digital design and challenges the acceptance and applause they receive.
  • With personal anecdotes and insights, the author underscores the need for change, ethical considerations, and data-driven decision-making to prioritize user advocacy.
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4 min read
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