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Latest Articles

The Rising Demand for Hyperspecialization

  • Employee Experience, Employment and Hiring
Article by Andy Hilliard
IDEAS IN BRIEF
The Rising Demand for Hyperspecialization
  • The article discusses the rising demand for hyperspecialization in software development, driven by emerging technologies and the scarcity of technical skills, and emphasizes the need for companies to balance legacy technologies with the adoption of new solutions to succeed in the evolving landscape.
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5 min read

How Insight from Netflix Profiles Doubled Our Conversions

  • Accessibility, Agile and Iterative Process, Design, Mobile Technology, Technology for the Common Good

Out-of-the-box design process by Gett mobile team.

Article by Moishy Neulander
IDEAS IN BRIEF
How Insight from Netflix Profiles Doubled Our Conversions
  • The article discusses how Gett, a taxi booking platform, leveraged insights from Netflix to implement a profile selection feature, significantly improving user experience and doubling business conversions.
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5 min read

How to Create Storyboards for Design Projects Using Generative AI

  • Design Tools and Software, Generative AI

How to use storyboarding in UX and service design without the knowledge of sketching or graphic design

Article by Yaron Cohen
IDEAS IN BRIEF
How to Create Storyboards for Design Projects Using Generative AI
  • The article delves into the utilization of generative AI to create storyboards for design projects, catering particularly to individuals lacking sketching or graphic design skills.
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9 min read
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