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Article by Howard Mann
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- April 2, 2009
1 min read
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Howard Mann is the founder of Brickyard Partners, a business strategy agency based in Portland, OR. Prior to founding Brickyard Partners in 2001, Mann owned a premier international logistics company with over 140 Million in revenue, six U.S. offices and a global network of over 40 agents worldwide.
As that business came under severe pressure from the previous economic downturn and industry consolidation, Howard lead the company out from those treacherous times by returning to the basics that make every business great and completing 6 acquisitions that re-imagined the business so it was highly attractive to buyers. Finding that “secret sauce” did not come easily but has fueled his purpose to help other business leaders to never have to go through what he endured. Through real world experience and those hard times in the “trenches” of business he has learned that it is not following the latest fad, copying competitors or adding complexity that makes a business truly great. His pragmatic approach and knowing what it feels like to sit in the CEO/Owner chair is what makes his work so different and effective.
In addition to his strategy, marketing and communications work, Mann coaches a select group of entrepreneurs, CEO’s and business owners. His highly focused workshops and keynotes help executive teams take aggressive action to unlock the true potential of their organizations and build remarkable businesses that endure. In good times and bad. Online and off.
Howard is a sought after speaker both in the U.S. and around the world. He writes frequently on his blog about the importance of the basics and reconnecting to the passion that too often gets lost as businesses mature.
When we get worried about dumbing something down, whose intelligence are we worried about insulting?
Are you making even the mundane memorable?
How do you want to get paid?
What comes after a project is done?
We know the power of first impressions so why are so many still so bad?
Can old wisdom prevail in a new world?
What additional idea can you add to each touch point that would move it closer to perfect?
Can our site’s grid layout support standard IAB banner sizes? Sure it can.
Heaven, hell, St. Peter, The Devil, a sales pitch? This lesson ain’t no joke.
When should “sell, sell, sell” be replaced by “slow down”? Howard Mann investigates.
Apparently, selling can be fun (and not only for the commission earner).
Ignoring your instincts and failing to appreciate the instincts of others can be disastrous.
Be memorable by cutting the queue. Why customers don’t want to wait in line.
Howard kills off the blog and brings it back from the dead in one fell swoop.
It’s a pretty simple concept: if you want to sell your product, use it.