During the UX Magazine presentation at the Greek Design Panorama 2005 , right after I wrapped up my speech, I was asked a question from the audience which more or less was the following:

“This site, as you told us, has been built on an 8x grid, each column being 120 pixels in width, how do you see any IAB standard banners fitting into your design. Doesn’t the prospect of advertising concern you?”

I came to a quick response: “We’re not interested in money, so banners do not concern us”.

We’re not interested in money

I’d like to apologize to the inquirer publicly because my answer was just half true. I mean, we’re not doing this for money, if we were then this site would have been flooded with banners. The part that’s untrue is that banners don’t concern us. In fact I believe we’ve headed down the right alley when we decided upon the 8x grid and 120 pixel width columns.


IAB Standard Banners on our GridJudging by IAB standards , 120 pixels fit the most common banner sizes. But even if we move on to the most cumbersome ones, we can still see that any derivative of 120 will accommodate the banner.

So basically what I really had to answer was: we were not interested in money, but advertisement was an issue when designing UX Magazine.