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No one can make sweeping generalizations about what to change or how to optimize conversion rates. But if you go in with an open mind, you can learn something new.

Share:Handy Tips for Improving Web UX for Better Conversion Rates
8 min read

An excerpt from the new O’Reilly book, Information Architecture, 4th Edition, explores how information architecture infuses products with meaning and a sense of place.

Share:Information Architecture: Design for Understanding
9 min read

When designing your own Slack bot, you need to keep three UX considerations in mind: discovery, onboarding, and basic interaction.

Share:Oh Hi There, Bot
8 min read

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