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No one can make sweeping generalizations about what to change or how to optimize conversion rates. But if you go in with an open mind, you can learn something new.

Article by Lucy Barret
Share:Handy Tips for Improving Web UX for Better Conversion Rates
8 min read
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An excerpt from the new O’Reilly book, Information Architecture, 4th Edition, explores how information architecture infuses products with meaning and a sense of place.

Article by Lou Rosenfeld, Jorge Arango, Peter Morville
Share:Information Architecture: Design for Understanding
9 min read
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When designing your own Slack bot, you need to keep three UX considerations in mind: discovery, onboarding, and basic interaction.

Article by Vijay Sundaram
Share:Oh Hi There, Bot
8 min read
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