We stand with Ukraine and our team members from Ukraine. Here are ways you can help

Home ›› Agile and Iterative Process ›› UX Haikus

UX Haikus

by John Boykin
2 min read
Share this post on


UX Magazine contributor John Boykin shares some thoughtful musings on user experience in the form of haikus.

If you like my design, I feel good. If it works, I have succeeded.

View your baby as a service, not a product. All else will follow.

Fool tries to upsell before having sold at all. Both stones fall from hand.

One-man bands play street corners, not concert halls. Music none want to hear.

Seek neither reality from a schedule nor logic from a cat

Take excellent care of users, and the brand will take care of itself

Simplicity is a one-to-one match between an itch and a scratch

Iterate in private. Don’t learn trumpet in front of an audience.

No one has more than 80% of the answer to anything

UX seesaw: The easier for ourselves, the harder for users

Releasing garbage on time and on budget: The angels do not sing

BEEB design: There’s a Box for Everything, Everything’s in a Box

Homeopathic home page: pound of branding, molecule of info

Take excellent care of users, and the brand will take care of itself

Question everything, even the wisdom of questioning everything

Simplicity good. Consistency good. Suitability better.

Tools don’t matter. Tech don’t matter. Process don’t matter. What works matters.

Equal votes sink boats. Keep captain out of kitchen and cook off of bridge.

“Design by committee” bad. “Team consensus” good. The difference? Unknown.

Never mind what users like. Mind only what they need, want, love, and hate.

Why a “Creative Department” but no “Intelligent Department”?

Exec you please today is gone tomorrow. Users’ needs stay the same.

No process ever devised changes or overcomes human nature

“Nice to have”: Idea originated in User Experience

Big project’s exec will be quaint memory by time project goes live

No two people will organize the same material the same way

Simplicity good; ease better. Brevity good; clarity better.

You’re sitting in users’ seat at table. Treat it as theirs, not your own.

Any process that requires days of team training is a poor process

Fools seek numbers from usability testing. The wise seek insights.

Fool takes “mobile first” as “mobile only,” glibly puffed up to desktop.

Image of wooden walkway courtesy of Shutterstock.

post authorJohn Boykin

John Boykin, John Boykin answers to user experience designer, information architect, interaction designer, information designer, and UX researcher. He’s been doing all of the above for over 10 years. Clients include Walmart, Macy’s and Bloomingdale’s, Blue Shield, Bank of America, Visa, Symantec, NBC, HP, Janus, Prosper, and Mitsubishi Motors. His site, wayfind.com, will tell you more than you want to know.


Related Articles

My story of how I dived deep into UX when creating soft toys from scratch without even realising that…

Article by Anastasia Damanchuk
The Parallel Journey of Physical Product Design and UX/UI Design
  • The article highlights the author’s realization of the parallels between physical product design, particularly in the creation of soft toys, and UX/UI design, showcasing how principles like research, prototyping, teamwork, and empathy are fundamental to both domains.
Share:The Parallel Journey of Physical Product Design and UX/UI Design
3 min read

Stories from a seasoned job-hopper; amidst layoffs, challenging hiring conditions, and the pursuit of professional purpose.

Article by Melody Koh
How I Know When to Quit My Design Job, Every Single Time
  • The article delves into the intricacies of knowing when to quit a design job, drawing from personal anecdotes and broader observations in the industry.
Share:How I Know When to Quit My Design Job, Every Single Time
15 min read

The age of productivity, minimalism, and monochromatic color schemes.

Article by Elvis Hsiao
Why is The World Losing Color?
  • The article delves into the global shift towards monochromatic color schemes in various industries, exploring its implications and underlying social theories.
Share:Why is The World Losing Color?
7 min read

Tell us about you. Enroll in the course.

    This website uses cookies to ensure you get the best experience on our website. Check our privacy policy and