Flow chart

Start with people, THEN, look to see what is both feasible through technology and viable for the business to deliver value

 
Venn diagram

New pastures of design

Is Design the right word ?

The key is that the design thinking mindset needs to become part of what everyone does (everyone should be a design thinker), but that doesn’t mean everyone needs to become, or is, a ‘Designer’.

Venn diagram

How business centric does design really need to get then?

Eames

Official Site of Charles and Ray Eames http://www.eamesoffice.com

What now?