Article No. 1947 | July 21, 2021
Most of the time the design process is uncharted territory for clients and executives. Therefore, it’s not surprising that it generates fears that might ultimately endanger the final result. In this article, you will explore some of the most common fears that put at risk strategy and research projects and how an experience design and innovation consultancy deals with them.
Article No. 1913 | April 7, 2021
How can we use design to prioritize human interaction and spend less time on our screens?
Article No. 1911 | April 2, 2021
Give UX designers the tools to build products everyone can use
Article No. 1910 | March 31, 2021
In January 2020, news of COVID-19’s approach was building like a looming storm. That the pandemic was coming seemed clear, but when it would arrive, where it would appear, and how bad it would be, nobody could yet predict. To think back on how we “prepared”—as individuals, organizations, and communities—is a lesson in hindsight. Who could have imagined the new vocabulary, behaviors, and habits we’d all acquire in one short year?
Article No. 1909 | March 30, 2021
In this article, we’ll look at how some top SaaS companies deflect user cancellations and keep churn rates in the green and how you can implement smart UX to deflect product cancellations.
Article No. 1908 | March 29, 2021
An exploration of the growing importance of voice user interfaces and the impact on information architecture
Article No. 1904 | March 22, 2021
As we careen into the era of conversational AI and hyperautomation, closed systems create bad experiences that stifle innovation and opportunity
Article No. 1898 | March 6, 2021
A world in upheaval creates new opportunities for designers to impact the greater good
Article No. 1894 | February 22, 2021
When what gets measured gets mismanaged
Article No. 1892 | February 18, 2021
A dive into the deep end of localization: How is it done? What do you need to keep in mind? And how can you make sure it goes well?
Article No. 1889 | February 9, 2021
This article covers 3 conditioning techniques designers use to influence behavior. These methods are widespread and employed in almost every successful app. Use with caution.
Article No. 1888 | February 8, 2021
Gamification empowers designers to drive human emotions that automatically means a product has more chances to become successful because it gets the user’s reaction. It becomes remarkable and stand-out.
Article No. 1886 | February 4, 2021
Parking apps manage inventory, unlock gates and process payments. When it works, you forget they’re even there.
Article No. 1880 | January 20, 2021
You may have come across the term “human factors design” in the past, but what exactly is it? In this article, we will review why it’s so important, key human factor design principles, and methods to evaluate how well you’ve considered human factors in your design.
Article No. 1879 | January 19, 2021
Employee Experience and Customer Experience are, ‘twins’, in the sense that they rely on the same principles and philosophies. Employee Journey Map is one of the key tools of Employee Experience. It allows us to analyze all the touchpoints between the employee and the company, identify particular moments that matter, and transform them into the wow-moments.
Article No. 1873 | January 5, 2021
These days we have seen companies’ executives rolling up their sleeves to develop new solutions that kept their companies on the frontline of their market. We have also seen companies that failed, not willing to change, now losing revenue. So how is it that some companies turned their innovation practices into a competitive advantage and others are chasing their tails in this unprecedented time?
Article No. 1872 | January 4, 2021
The global pandemic and national lockdowns have brought a sudden change to the way we interact with the world, both digital and real. It has impacted the current state of UX and formed a foundation for the UX trends of 2021.
Article No. 1871 | December 30, 2020
Customer retention is one of the most important areas of CX to acquire as a skill – it can help you increase sales while spending less money on advertising. It’s not an easy task and it compiles a multitude of strategies, but it’s definitely worth it in the long run.
Article No. 1866 | December 21, 2020
When we assume our design is flawed, we advocate for the user and can begin taking actionable steps towards building an outstanding product a user will enjoy.
Article No. 1865 | December 17, 2020
To achieve a profitable and growing business, you need happy customers. However, all too often, the voice of the customer gets lost in the process.
Article No. 1862 | December 11, 2020
In the last decade, we’ve witnessed the explosion of subscription-based “membership,” from movies, music, and audiobooks to elite global communities, razor blades, and dog food. While this phenomenon has been fueled in part by the growth of digital channels, targeted marketing, and the rise of the sharing economy, ultimately driving companies across industries to adopt a version of this business model is the irresistible promise of recurring revenue and sustained customer loyalty.
Article No. 1861 | December 10, 2020
Ever heard of the term FOMO? Well, that is exactly what your brain does when you are given a large selection of choices to choose from. Even after narrowing your choices down from a multi-page menu selection, there is still that, “fear of missing out” factor of feeling like you still made the wrong choice.
Article No. 1857 | December 4, 2020
Microsoft 365’s new workplace analytics join a handful of invasive surveillance apps, trading trust for a potential boost in productivity
Article No. 1854 | December 1, 2020
If you lose customers, you’ll have to start from scratch on the other side of COVID-19 and that is not a smart strategy. Acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. Smart businesses are currently tailoring their marketing activities to prioritise the retainment of customers.
