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E-commerce

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Stanislavski and the Reluctant Stakeholder

  • Agile and Iterative Process, Business Value and ROI, Customer Experience, Design, Direct Observation Research, E-commerce, Emotion, Empathy, Human factors, Internal Company Dynamics, Marketing and Brand, Personas, Project Management, Research Methods and Techniques, Search, SEO, and SEM, Team Dynamics, User Acceptance Testing, Vendor-Client Relationships, Working With Stakeholders

Tools employed by a mighty Russian acting coach can also can also be used to ease clients into an empathetic state.

Article by Tracy Brown
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7 min read
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Creating Social Experiences that Customers Care About

  • Content and Copy, Content Strategy, Customer Experience, Design, E-commerce, Facebook, Global Products and Localization, Research Methods and Techniques, Social Media Marketing, Social Networking, Technology, Technology for the Common Good, Vendor-Client Relationships

It seems as though users respond to digital social experiences that make them feel something.

Article by Doug Klein
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5 min read
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The Pursuit of Tappiness

  • Android, Apple, Consumer products, Content Strategy, Design, E-commerce, Flow and Immersion, Form design, Information Design and Architecture, iPad, New and Emerging Technologies, Product design, Product Releases and Redesigns, Tablet, Technology, Touch

Tablets are taking over, so make sure your site is happy to the touch.

Article by John Meyer
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4 min read
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Forms are a Conversation

  • Content and Copy, Content Strategy, Customer Experience, Design, Development, Digital Publishing and eBooks, E-commerce, Facebook, Interface and Navigation Design, Privacy and Data Security, Web

When designing forms, think about your queries in the form of a conversation.

Article by Nathan Barry
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4 min read
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