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Play-to-Pay Experience: Fintech Gamification Practices To Level Up Your UX

  • Customer Experience, Design, E-commerce, Gaming, Usability, UX Education, UX Magazine

Learn how to design a fintech application that makes financial management cool, transactions enjoyful, and money-saving entertaining.

IDEAS IN BRIEF
Play-to-Pay Experience: Fintech Gamification Practices To Level Up Your UX
  • This article explores practices for using gamification in financial tech applications.
  • Gamification is the technique of inserting game mechanics into non-game products.
  • Why Gamification Matters:
    • Higher conversion rates
    • Improvement of the user’s financial health
    • User engagement and loyalty
  • How to make fintech app gamification practices work out:
    • Give people the avatars
    • Gamify the onboarding and educational content
    • Design multiple ways for users to get rewards
    • Challenge your app users to meet goals
  • For your product to perform well, you need to understand what results you want to achieve by implementing gamification.
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4 min read
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Big brands go direct to the consumer in a crisis

  • Behavioral Science, Business UX Leaders, Consumer products, Customer Experience, E-commerce, Psychology and Human Behavior, Strategy, Technology, Vendor-Client Relationships

During the current pandemic, some of the world’s biggest brands started online stores. But will the popularity of this purchasing model last as shops start to reopen?

IDEAS IN BRIEF
Big brands go direct to the consumer in a crisis
  • Spurred by the coronavirus pandemic, some of the worlds biggest brands are opening online stores serving products direct to customers’ homes
  • PepsiCo, Nestlé and Heinz all launched direct-to-consumer (D2C) offerings in lockdown, appealing to those who couldn’t leave their home, but were dead set on their favorite ketchup or kombucha brand.
  • Newly hatched D2C brands are now creating their own databases, analyzing behavioral and sales data to maximize marketing and profits. They are A/B testing – comparative user-experience research – new offers online and using their websites as labs for product research and development.
  • What the pandemic has taught many companies is D2C e-commerce isn’t just for smarter speciality startups that don’t want legacy retail and big overheads; it’s for all brands looking to drive preference, loyalty and repeat sales through a directly owned relationship.
  • “We believe there will be a ‘lockdown loyalty effect’. Consumers will remember the brands and retailers that got them through the darkest lockdown days,” Hugh Fletcher, global head of innovation at Wunderman Thompson Commerce concludes.
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5 min read

Announcing Winners of the 2016 UX Magazine Awards!

  • Accessibility, Business UX Leaders, Consumer products, Design, Design for Experience Awards, Design Tools and Software, E-commerce, Global Products and Localization, Government and Public Services, Healthcare, Information Design and Architecture, Interface and Navigation Design, Internal Company Dynamics, Internal Company Systems and Intranets, Marketing and Brand, Mobile Applications, Mobile Technology, New and Emerging Technologies, Personal and Professional Development, Personas, Presentations, Product Releases and Redesigns, Prototypes, Research Methods and Techniques, Software, Team Dynamics, Technology, Technology for the Common Good, The Business of UX, Usability, UX Magazine

All the winners have been chosen! Take a look.

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6 min read

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