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Powerful service partnerships are beginning to emerge that are able to better respond to changes in customer needs, desires and expectations.

Share:The Value Impact of Service Partnerships
4 min read

No one can make sweeping generalizations about what to change or how to optimize conversion rates. But if you go in with an open mind, you can learn something new.

Share:Handy Tips for Improving Web UX for Better Conversion Rates
8 min read

An excerpt from the new O’Reilly book, Information Architecture, 4th Edition, explores how information architecture infuses products with meaning and a sense of place.

Share:Information Architecture: Design for Understanding
9 min read

In UX design, applying a solid sense of probability often determines whether we come out ahead or behind.

Share:Probability: A UX Designer’s Second-Best Friend
9 min read

Sometimes the process of paying roadway tolls online can feel worse than waiting in traffic.

Share:The Trials and Tribulations of the (Not So) Quick Pass #wtfUX
1 min read

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