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Powerful service partnerships are beginning to emerge that are able to better respond to changes in customer needs, desires and expectations.
No one can make sweeping generalizations about what to change or how to optimize conversion rates. But if you go in with an open mind, you can learn something new.
An excerpt from the new O’Reilly book, Information Architecture, 4th Edition, explores how information architecture infuses products with meaning and a sense of place.
In UX design, applying a solid sense of probability often determines whether we come out ahead or behind.
Sometimes the process of paying roadway tolls online can feel worse than waiting in traffic.
A hard-to-find “buy” button on iStock invites frustration into the checkout process.
