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Powerful service partnerships are beginning to emerge that are able to better respond to changes in customer needs, desires and expectations.

Article by
Share:The Value Impact of Service Partnerships
4 min read
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No one can make sweeping generalizations about what to change or how to optimize conversion rates. But if you go in with an open mind, you can learn something new.

Article by Lucy Barret
Share:Handy Tips for Improving Web UX for Better Conversion Rates
8 min read
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An excerpt from the new O’Reilly book, Information Architecture, 4th Edition, explores how information architecture infuses products with meaning and a sense of place.

Article by Lou Rosenfeld, Jorge Arango, Peter Morville
Share:Information Architecture: Design for Understanding
9 min read
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In UX design, applying a solid sense of probability often determines whether we come out ahead or behind.

Article by John Boykin
Share:Probability: A UX Designer’s Second-Best Friend
9 min read
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Sometimes the process of paying roadway tolls online can feel worse than waiting in traffic.

Article by Josh Tyson
Share:The Trials and Tribulations of the (Not So) Quick Pass #wtfUX
1 min read
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Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

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