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The Value Impact of Service Partnerships

  • Business Value and ROI, Consumer products, Customer Experience, E-commerce, Enterprise Products, New and Emerging Technologies, Team Dynamics, Technology, The Business of UX, Vendor-Client Relationships, Working With Stakeholders

Powerful service partnerships are beginning to emerge that are able to better respond to changes in customer needs, desires and expectations.

Article by Nour Diab Yunes
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4 min read
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Handy Tips for Improving Web UX for Better Conversion Rates

  • Content and Copy, Content Strategy, E-commerce, Google, Marketing and Brand, Search, SEO, and SEM, Technology, Web

No one can make sweeping generalizations about what to change or how to optimize conversion rates. But if you go in with an open mind, you can learn something new.

Article by Lucy Barret
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8 min read
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Information Architecture: Design for Understanding

  • Accessibility, Customer Experience, Decision Architecture, Design, Digital Publishing and eBooks, E-commerce, Form design, Information Design and Architecture, Nomenclature, Semantic Technology, Technology, Usability, UX Education, Web

An excerpt from the new O’Reilly book, Information Architecture, 4th Edition, explores how information architecture infuses products with meaning and a sense of place.

Article by Lou Rosenfeld, Jorge Arango, Peter Morville
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9 min read
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Probability: A UX Designer’s Second-Best Friend

  • Consumer products, Content and Copy, Content Strategy, Contextual User Studies, Customer Experience, Decision Architecture, Design, Design Theory, E-commerce, Form design, Requirements and Specifications, Strategy

In UX design, applying a solid sense of probability often determines whether we come out ahead or behind.

Article by John Boykin
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9 min read
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The Trials and Tribulations of the (Not So) Quick Pass #wtfUX

  • Consumer products, Design, E-commerce, Information Design and Architecture, Interface and Navigation Design, PopUX, Privacy and Data Security, Product design, Usability

Sometimes the process of paying roadway tolls online can feel worse than waiting in traffic.

Article by Josh Tyson
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1 min read
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