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E-commerce

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Packaging as Media and the Future of Customer Experience

  • Augmented Reality, Customer Experience, Design, E-commerce, Global Products and Localization, Location-Based Services, Marketing and Brand, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Search, SEO, and SEM, Social Networking, Technology

The experience of shopping will change as emerging technologies alter the way products are packaged and presented to consumers.

Article by Bryan Goodpaster
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7 min read
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Shopping Cart Usability

  • Consumer products, Customer Experience, Design, E-commerce, Flow and Immersion, Form design, Information Design and Architecture, Interface and Navigation Design, Product design, Research Methods and Techniques, Research Tools and Software, Usability, User Acceptance Testing

Setting clear expectations, minimizing distractions, and eliminating pages can boost the checkout experience.

Article by Toby Biddle
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4 min read
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Romancing the Boomer

  • Apple, Apple iOS, Customer Experience, Design, Development, E-commerce, Empathy, Healthcare, Human factors, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Mac OS, Marketing and Brand, Product design, Software as a Service, Tablet, Technology, Usability

Designing for the Baby Boom generation requires an understanding of their unique fears, capabilities, and desires.

Article by Suzie Mitchell
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6 min read
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Killed at Launch

  • Business Value and ROI, Content Strategy, Customer Experience, Design, Development, E-commerce, Information Design and Architecture, Internal Company Systems and Intranets, Marketing and Brand, Product Releases and Redesigns, Project Management, Technology, Usability, User Acceptance Testing, Vendor-Client Relationships

A failure to account for UX results in an e-commerce being pulled offline shortly after launch.

Article by Pete Mackie
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4 min read
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Evaluating the Usability of Web Photos

  • Business Value and ROI, Content and Copy, Content Strategy, Customer Experience, Design, Design Tools and Software, E-commerce, Heuristics, Persuasive Design, Product design, Research Methods and Techniques, Research Tools and Software, Usability, User Acceptance Testing, Web

Photos have the power to make or break a users’ experience—make sure they are communicating your message properly.

Article by James Chudley
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7 min read
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Five UX Changes for Fixing Loyalty Programs

  • Accessibility, Business Value and ROI, Content and Copy, Customer Experience, Design, E-commerce, Human factors, Location-Based Services, Marketing and Brand, Mobile Applications, Prototypes, Strategy, Technology, Usability, User Reported Feedback

By improving user experience, brand loyalty programs can start living up to their business potential.

Article by Liang Zhang, Maya Jackson
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5 min read
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