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The Proliferation and Potential of Gamification in Retail Banking

  • Customer Experience, Design, E-commerce, Facebook, Gaming, Human factors, Personas, Product design, Product Releases and Redesigns, Storytelling, Usability, Video

By making transactions more fun, banks can drive customer behavior, improve brand loyalty, and increase engagement.

Article by Sachendra Yadav
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6 min read
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Contextualization is the Key to Delivering Powerful, Personalized Digital Experiences

  • Analytics and Tracking, Augmented Reality, Browsers, Customer Experience, Design, E-commerce, Emotion, Information Design and Architecture, Interaction Design, Location-Based Services, Marketing and Brand, Psychology and Human Behavior, Research Methods and Techniques, Social Media Marketing, Video, Web

What “location, location, location” is to real estate, “context, context, context” is to user-centered design.

Article by Stephen Powers, Ron Rogowski
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4 min read
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UX Behind the Firewall

  • Analytics and Tracking, Business Value and ROI, Customer Experience, Design, Development, E-commerce, Employee Experience, Ethnography, HTML5, Interface and Navigation Design, Internal Company Dynamics, Internal Company Systems and Intranets, Marketing and Brand, Microsoft Windows, Mobile Applications, Prototypes, User Reported Feedback, Vendor-Client Relationships, Working With Stakeholders

Implementing the UX process internally can improve the user interface of a company’s applications, improving productivity and morale.

Article by Clive Howard
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7 min read
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The Five Worst UX Mistakes Websites Make

  • Content and Copy, Customer Experience, Design, E-commerce, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Mobile Technology, New and Emerging Technologies, Prototypes, Tablet, Technology, Usability, User Acceptance Testing, Video

There are many pitfalls that can sink a user’s experience with a website, here are five of the worst.

Article by Susan Weinschenk, Ph.D.
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6 min read
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Designing for Mobile Superpower

  • Apple, Consumer products, Content and Copy, Content Strategy, Design, Design Theory, E-commerce, Facebook, Gestures, Global Products and Localization, Healthcare, Interaction Design, iPad, iPhone, Mobile Applications, Mobile Technology, New and Emerging Technologies, Personas, Privacy and Data Security, Product design, Social Networking, Tablet, Technology, Technology for the Common Good, Touch, User Reported Feedback, Web

Calling the future of mobile “bright” is an understatement: the possibilities are endless, provided designers keep users at the center.

Article by Joanna Proulx
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6 min read
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Sharpening Your Competitive Edge with UX Research

  • Business Value and ROI, Consumer products, Content and Copy, Content Strategy, Contextual User Studies, Customer Experience, Data visualization, Design, Development, Direct Observation Research, E-commerce, Emotion, Marketing and Brand, Product design, Research Methods and Techniques, Strategy, Usability, Vendor-Client Relationships

A digital wedding planning design project with Martha Stewart Living demonstrates the power of taking UX research to the next level.

Article by Rebecca Flavin
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4 min read
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