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Usability Tests vs. Focus Groups

  • Design Thinking, Focus Groups, Product Design, Usability Testing, User Experience, UX Design, UX Research

Learn when to talk to users, and when to watch them in order to uncover real insights and design experiences that truly work.

Article by Paivi Salminen
IDEAS IN BRIEF
Usability Tests vs. Focus Groups
  • The article distinguishes between usability tests and focus groups, highlighting their different roles in UX research.
  • It explains that focus groups gather opinions and attitudes, while usability tests observe real user behavior to find design issues.
  • The piece stresses using each method at the right stage to build the right product and ensure a better user experience.
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2 min read

AI, Early-Career Jobs, and the Return to Thinking

  • Artificial Intelligence, Design Automation, Design Career, Future of Work

AI didn’t just change work — it removed the starting point. This piece explores what happens when early-career jobs vanish, and why the most “future-proof” skills might be the oldest ones.

Article by Pavel Bukengolts
IDEAS IN BRIEF
AI, Early-Career Jobs, and the Return to Thinking
  • The article illustrates how AI is quickly taking over beginner-level jobs that involve routine work.
  • The piece argues that the skills that remain most valuable are human ones, like critical thinking, communication, big-picture understanding, and ethics.
  • It suggests that companies must decide whether to replace junior staff with AI or use AI to help train and support them.
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5 min read

AI Boosts for UI/UX Designers: Fast Growth with Smart Tools

  • AI in UX, Design Tools and Software, Design Workflow, Product Design, UX Design

AI is changing how designers work — speeding up workflows, sparking creativity, and taking care of the tedious parts. But it’s not here to replace designers — it’s here to amplify their insight, empathy, and impact.

Article by Nayyer Abbas
IDEAS IN BRIEF
AI Boosts for UI/UX Designers: Fast Growth with Smart Tools
  • The article explores how AI transforms UI/UX design by automating repetitive tasks, speeding up workflows, and enhancing creativity across ideation, prototyping, and research.
  • It argues that AI empowers rather than replaces designers, freeing them to focus on insight, empathy, and strategy while maintaining ethical and user-centered design.
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5 min read

UX Promptly Needed: a Railway Digital Transformation Story

  • AI in UX, Artificial Intelligence, Design Thinking, Digital Transformation, Human-Centered Design, Innovation, UX Design

When a traveler loses her bag, a simple UX flaw turns inconvenience into chaos. What if smart design and AI could turn that moment into a story of trust instead?

Article by Krystian M. Frahn
IDEAS IN BRIEF
UX Promptly Needed: a Railway Digital Transformation Story
  • The article shows how poor UX design in railway lost and found systems creates frustration and inefficiency for passengers and staff.
  • It argues that applying human-centered design and AI-powered tools, such as QR-based tracking and digital reporting, could transform the process into a seamless, trust-building experience.
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3 min read

Lean UX vs. User-Centered Design

  • Agile UX, Design Process, Lean UX, Product Design, User-Centered Design, UX Research

Lean UX and User-Centered Design share the same heart — empathy for users — but differ in pace and practice. This piece shows how Lean UX turns UCD principles into a faster, data-driven approach for modern teams.

Article by Paivi Salminen
IDEAS IN BRIEF
Lean UX vs. User-Centered Design
  • The article explains that while both Lean UX and User-Centered Design focus on users, Lean UX adapts UCD principles for speed, collaboration, and rapid learning.
  • It argues that Lean UX evolves user-centered thinking into an agile, data-driven process that helps teams design the right thing faster.
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3 min read

UX is More Than Screens: The Art of Designing Emotions

  • Artificial Intelligence, Design Thinking, Digital Transformation, Empathy, Human-Centered Design, UX Strategy

UX isn’t just about screens — it’s about feelings. This article explores why the future of UX depends on blending artificial and emotional intelligence to create truly human experiences.

Article by Krystian M. Frahn
IDEAS IN BRIEF
UX is More Than Screens: The Art of Designing Emotions
  • The article shows how Steve Jobs’ shift from “form follows function” to “form follows emotion” transformed design into a deeply human practice centered on empathy.
  • It explains that emotions drive perception, usability, and loyalty — making emotional intelligence essential to meaningful user experiences.
  • The piece argues that the future of UX lies in uniting artificial and emotional intelligence to create technology that feels truly human.
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6 min read
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