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Design

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From storytelling to empathy to understanding human nature, the world of UX shares many traits with the world of theater.

Article by Toby Trachtman
Share:What Tools does 15 Years in the Theater give to a UX Designer?
3 min read
ArticleImageTheater

Personas are great for ‘humanizing’ users. However, you shouldn’t rely on them to define what larger demographic or affinity groups—especially diverse ones—might want.

Article by Kate Matesic
Share:Understanding users by going beyond personas, demographics, and affinity groups
4 min read
ArticleImageBeyondPersonas

The best and most effective use and impact for many people is to incorporate design thinking techniques into their day jobs.

Article by Anish Joshi
Share:The Tipping Point: Who is best placed to do strategic design?
6 min read
TippingPoint_ArticleImage

Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

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