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Surfing the waves of UX research, swimming in deep organizational water

  • Customer Experience, Design, Usability, UX Education, UX Magazine

UX researchers often feel like they are bombarded with projects and drowning in work. But just like surfing, they can try to avoid swimming alone and make sure they are prepared for deep water.

Article by Lindsey Wallace
IDEAS IN BRIEF
Surfing the waves of UX research, swimming in deep organizational water
  • For researchers new to their role, working in spaces of ambiguity betwixt and between design, product and engineering can create a lot of anxiety around whether they are working “right”.
  • For the productivity increase, the author suggests UX researchers follow these tips:
    • Take care of yourself, your personal life and don’t stress
    • Keep in close contact with your partners
    • Lean in to the chaos
    • Take the time to socialize your findings with stakeholders
    • Take a deep breath before spotting the next wave out on the horizon
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Design Trends 2022 (and beyond)

  • Customer Experience, Design, Technology, UX Education, UX Magazine, UX World Changing Ideas

Future designers need to learn, un-learn and reskill in order to keep up with the ever evolving tech industry. Here are some 2022 trends that might help.

Article by Liviana Popa
IDEAS IN BRIEF
Design Trends 2022 (and beyond)
  • Future designers will need to continuously learn, un-learn and reskill to adapt to the ever evolving tech industry
  • Things to expect from design in 2022:
    • Demystifying UX
    • Striking Simplicity
    • Colorful impact!
    • 3D
    • NFTs
    • AR/VR/ Phygital Tech
    • Web 3.0
    • Remote Working
    • Behavioral Design
    • Neurodesign
    • Sustainability
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5 levels of product personalization: an intro to recommender systems

  • Customer Experience, Design, Product design, Usability, UX Education, UX Magazine

Personalization can be a powerful tool for engagement. Here are recommender systems.

Article by Guillaume Galante
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5 levels of product personalization: an intro to recommender systems
  • Personalization is a powerful tool for engagement, increasing customer retention and beneficial to acquiring new customers.
  • When working with personalization:
    • Work with your copywriters and be creative
    • Watch user signals
    • Filter content
    • Create collaborative filtering
    • Practice “Bandits” models
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Constraints & Helping Users Make Better Decisions

  • Behavioral Science, Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

Constraints are essential to good product design. Here is how to use them in order to help users make better long-term decisions.

Article by Sam Stone
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Constraints & Helping Users Make Better Decisions
  • Constraints are crucial and important for good product design.
  • The author explores 4 digital products with constraints that cause users short-term dissatisfaction, but help users make better long-term decisions:
    • Lever: The Group-Think Constraint
    • Wordle: The Binging Constraint
    • Vanguard: The Gambling Constraint
    • Dropbox Paper: The Tweaking Constraint
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Play-to-Pay Experience: Fintech Gamification Practices To Level Up Your UX

  • Customer Experience, Design, E-commerce, Gaming, Usability, UX Education, UX Magazine

Learn how to design a fintech application that makes financial management cool, transactions enjoyful, and money-saving entertaining.

Article by Dana Kachan
IDEAS IN BRIEF
Play-to-Pay Experience: Fintech Gamification Practices To Level Up Your UX
  • This article explores practices for using gamification in financial tech applications.
  • Gamification is the technique of inserting game mechanics into non-game products.
  • Why Gamification Matters:
    • Higher conversion rates
    • Improvement of the user’s financial health
    • User engagement and loyalty
  • How to make fintech app gamification practices work out:
    • Give people the avatars
    • Gamify the onboarding and educational content
    • Design multiple ways for users to get rewards
    • Challenge your app users to meet goals
  • For your product to perform well, you need to understand what results you want to achieve by implementing gamification.
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How designers can use systems thinking to impact enterprise software strategy

  • Customer Experience, Design, Software, Usability, UX Education, UX Magazine

Using systems thinking can have a positive impact on enterprise software strategies. A few tips on how to implement it in the design process.

Article by Danielle Elchik
IDEAS IN BRIEF
How designers can use systems thinking to impact enterprise software strategy
  • Using systems thinking can have a dramatic, positive impact on enterprise software strategies.
  • In the software design world, systems thinking is a way to keep the detailed complexities of user flows tucked away so you can understand the mental model of the system as a whole.
  • Systems thinking can be used in many ways depending on the problem to be solved or the point of view you are seeking to support, influence or change.
  • Where to start:
    • The user
    • The general system
    • The visual elements
  • Things that help you understand if you are heading in the right direction:
    • Alignment and Feedback — leverage your findings by recommending how to improve or suggest new solutions, from the users point of view.
    • Awareness — make sure the artifact is presented in a way others can follow along or reference it on their own.
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