Design Archives

The People Paradox: Human Nature’s Impact on Digital Transformation

Customer Experience, Design, Usability, UX Education, UX Magazine

Ways human nature impacts digital transformation and how to build an affective team that will lead to a desired result with the only ingredients that are required to make it a success – people and collaboration.

Article by Ed Vinicombe

IDEAS IN BRIEF

The People Paradox: Human Nature’s Impact on Digital Transformation

Many organisations fail to meet their intended goal of digital transformation, because it is primarily a function of people.
It’s exactly when people work together collaboratively in pressured environments that we can see the dichotomous impact of human nature on large-scale initiatives like digital transformation.
Even though team sizes have become really bloated and organisations can fall into the intelligence trap, with the right environment and culture in place to facilitate that level of collaboration, a large group of smart, diverse people will impede an organisation’s digital transformation ambition.

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February 22, 2022

6 min read

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UX Design for Children: How to Create a Product Children Will Love

Behavioral Science, Customer Experience, Design, Usability, UX Education, UX Magazine

Create a Product Children Will Love

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UX Design for Children: How to Create a Product Children Will Love

Children are a new, unique, and more demanding audience that present more difficulties for design.
According to Mariia Kasymova, there are three main niches where child-friendly design is especially needed:
- Entertainment
- Online learning
- Fintech for children
Mariia Kasymova presents us with 5 principles for better UX for children:
- Design for your target age group
- Choose the color palette and fonts carefully
- A friendly digital helper
- Constant feedback and reward.
- Make it as intuitive as possible

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February 17, 2022

7 min read

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When UX writers and technical writers unite, content thrives

Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

6 reasons why UX and documentation teams are stronger together

Article by Alana Fialkoff

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When UX writers and technical writers unite, content thrives

No matter what position you have, creating successful end-to-end product solutions can’t happen unless you know your product from front to back — and everywhere in between.
When UX content designers and technical writers team up, they access superpowers like:
- Linking to supplemental resources seamlessly within any interface.
- Infusing our content with in-depth product awareness.
- Unifying language across product user interfaces and the resources that document them.
- Gaining valuable UX feedback upfront.
- Clarifying product functionality (and writing new features understandably the first time).
- Demonstrating the value of seamless content design.
Collaborating with technical writers aligns UX and empowers them to dive deeper.

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February 16, 2022

4 min read

When UX writers and technical writers unite, content thrives

Case study: Category hierarchy

Customer Experience, Design, Design Tools and Software, Mobile Applications, Mobile Technology, Usability, UX Magazine

Walk through the process of designing for hierarchy and learn its main challenges.

Article by Tornike Kurdadze

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Case study: Category hierarchy

Since choosing categories while filtering the content out can be complex and monotonous, it’s crucial to provide categories and subcategories in a visually appealing way.
Tornike Kurdadze, Flutter Engineer at Netguru, found a solution for the eCommerce app with multi-levels (about 5 of categories)
During testing and research, the author found that when creating hierarchical categories, there are several things to keep in mind:
- Users should be able to see the path of his/her current selection
- Users should be able to return to the parent or any descendant category easily
- Child categories should be different from the parent one
- Users should not have to scroll a lot
- Users should be able to search with keywords
- The overall interface should be smooth and intuitive

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February 9, 2022

3 min read

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How humans understand identity

Behavioral Science, Design, Emotion, Human factors, Personal and Professional Development, Usability, UX Magazine

What is identity and how to define it?

Article by Nima Kamoosi

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How humans understand identity

This article explores the different aspects of how a typical user understands concepts related to identity.
In order to explicitly understand abstract terms like “identity”, Nima Kamoosi**,** Founder at Universal Identity, suggests looking closely at the following points:

- Definitions (reiteration of the basic terms and concepts)
- Economic activities and mental models (our mental models have evolved with significant influence from the economic activities that help sustain us and our societies)
- Multi-identity (a person’s self-identity morphs depending on the context of the social circle or context it is embedded in)
- Identity as a tool (identity-related artifacts and tools)
The ultimate goal of understanding the mental models of typical users is building intuitive identity systems and applications.

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February 8, 2022

13 min read

Stop Bastardizing Design with False Empathy

Design, Design Theory, Emotion, Empathy, Psychology and Human Behavior

Empathy Building Ain’t Easy If You Do It Right

Article by Ovetta Sampson

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Stop Bastardizing Design with False Empathy

For empathy to be a successful part of design, it can’t just be an external reflection, it must be an internal activity that leads to transformative action.
Ovetta Sampson, principal design director at Microsoft, suggests considering 3 levels of empathy:
1. Cognitive/intellectual empathy – talking to people, writing down what they said and sharing photos and quotes to communicate what they heard.
2. Emotional empathy – when you feel what people feel, as though their emotions were contagious.
3. Compassion empathy or empathetic concern – something we should thrive for when building empathy.
In order to build empathy in design, you need to decouple your experiences and your mental models associated with those experiences, from the product user.