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Design in business

  • Customer Experience, Design, Usability, UX Education, UX Magazine

No one has perfected design down to a tee and many organisations face challenges in how they design. This can often be frustrating. Aren’t we supposed to have this design thing sorted by now?

Article by Andy Thornton
IDEAS IN BRIEF
Design in business
  • Between 2005 and 2015 such organizations as the Design Management Institute (DMI) creating the Design Value Index (DVI), made an experiment in measuring how much value design creates for businesses by investing $10,000 dollars in design-centric companies.
  • Andy Thornton, a strategic design consultant and ex-Strategy Director at UK design studio Clearleft, suggests looking at 3 made-up companies with real problems:
    • The first organisation, Hooli has a problem with design efficiency – everything is done so fast, nobody has time to worry about whether or not they’re shipping things the customers want or need
    • Wayne Enterprises came across the problem of design profitability – nobody is interested in committing the budget unless they can quantify the returns.
    • Cyberdyne are facing the issue of design effectiveness – for them design is the aesthetic surface layer and nothing more.
  • There are 3 factors considered vital ingredients to the success of any product or service:
    • Feasibility – ways the company can make something happen
    • Viability – economic profit for the company
    • Desirability – users’ and customers’ needs
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Glimpses of War from a UX Designer in Irpin, Ukraine

  • Behavioral Science, Customer Experience, Design, Usability, UX Education, UX Magazine

War is the worst horror of all. Some flee, some fight, some stay. Read one UX designer’s story, a resident of a Ukrainian city, Irpin.

Article by Guido Baratta
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3 min read
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Stop Being Customer-Centric

  • Behavioral Science, Customer Experience, Design, Usability, UX Education, UX Magazine

The massive success of companies like Apple has helped to propel designers into the boardroom. Today we have that seat, and we have a voice. Yet we are not using it properly.

Article by Sebastian Mueller
IDEAS IN BRIEF
Stop Being Customer-Centric
  • Designers used to have an honest ambition to make a meaningful difference in people’s lives but, sadly, design has taken a wrong turn.
  • The toolkit of Design Thinking seeks to find a union between:
    • Desirability – what customers want
    • Feasibility – what can be done with current technology
    • Viability – what adds value to the business
  • To design in this century means to be cognisant of all the problems, to have all the information, and to make deliberate choices in that context.
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5 min read
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What Can UX Designers Learn From The Uniquely Japanese Concept of Omotenashi?

  • Behavioral Science, Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

Advocating empathetic design by anticipating user needs, taking pride in fulfilling them and sharing the knowledge

Article by Chris Kernaghan
IDEAS IN BRIEF
What Can UX Designers Learn From The Uniquely Japanese Concept of Omotenashi?
  • Japanese unique approach to creativity might be applied to understanding of design as a new way of thinking.
  • “Omotenashi” is about anticipating the needs of guests which may not be communicated in an obvious way.
  • UX Designers certainly aspire to the principles of “omotenashi” that can be applied to user-centered design and might even work in the context of an agile startup, or corporate behemoth.
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UX writing mentorships need to be more sustainable — now.

  • Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

How might we avoid that UX writing experts getting pressured into career-focused mentoring in their own time — and how can we maximize results for all parties? Essentialism and its principle of zooming in could be helpful.

Article by Katrin Suetterlin
IDEAS IN BRIEF
UX writing mentorships need to be more sustainable — now.
  • Even though the mentorship gap is invisible, it is rather tangible and comes in many forms and not all of the answers you’re looking for belong in the chat with an experienced UX mentor.
  • Mentees still seek advice directly from mentors in addition to the communities which can be very hard to turn down.
  • The most useful mentors’ advice you can get can be split up into 3 main meta groups:
    • Skills
    • Career
    • Personal
  • Mentor’s mental health is at the heart of mentorship that’s why it’s important to respect mentors’ energy and time. For instance, not asking something that is on the first page of google and show up 100% of all calls and meet-ups.
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The Best Design System Is No System

  • Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

The idea of design systems can be found throughout history. In order to meet expanding needs, designers turn to design systems to streamline design with the hopes of providing value at lower cost and effort.

Article by Tony Olsson
IDEAS IN BRIEF
The Best Design System Is No System
  • The idea of design systems might still be new to some but fairly established in UI design for some years now while the idea of a systemized approach to design can be found throughout history.
  • Tony Olsson, Lead Product Designer at Axis Communications, makes you question the capabilities of a system by recollecting past history events.
  • The ideas behind design systems are based on system thinking which assumes that a whole can not be fully explained in terms of its parts and can not be understood without reference to its environment.
  • The design system encourages fragmentation and isolation of design problems with clear answers, constraints, feedback loops in linear stages.
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