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Affordance in Good Product Design

  • Accessibility, Behavioral Science, Customer Experience, Design, Design Theory, Design Tools and Software, Product design, Usability, UX Education, UX Magazine

 

Article by Wicar Akhtar
IDEAS IN BRIEF
Affordance in Good Product Design
  • Knowing how affordance impact user experience design is necessary for producing high-quality, user-friendly products.
  • The article covers:
    • The definitions of affordances and signifiers
    • Types of affordances
    • How affordances can be used in UX design
    • How to design for the best affordance
  • Using affordances well can reduce the time your customers think and explore so they can achieve their goals faster and easier.
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6 min read
Affordance in Good Product Design

Critical Success Factors for Digital Transformation

  • Customer Experience, Design, Design Tools and Software, Team Dynamics, Technology, Technology for the Common Good, Usability, UX Education, UX Magazine

Every organisation is unique and there is no one-size-fits-all solution for digital transformation. But you might be aware that training on digital mind-set and continuous reinforcement go a long way in imbibing a digital culture in the employees. And there are particular critical success factors for digital transformation that might help you in this respect. So what are they? You’re just about to find out!

Article by Sukanya P
IDEAS IN BRIEF
Critical Success Factors for Digital Transformation
  • Digital transformation requires a complete shift in the organization’s culture and need for a digital mindset, rather than the mere ability to use tools or technology.
  • There are 4 key tenets to having a digital mindset:
    1. Customers Obsession
    2. Agile and iterative development
    3. Constant collaboration and transparency among teams
    4. Willingness to take risks
  • With the technological evolutions, it is important for employees and teams to be able to experiment with newer ideas and business models without fear of failure and subsequent admonition.
  • Training on digital mindset and continuous reinforcement goes a long way in imbibing a digital culture in the employees.
  • The author believes teams that operate as digital natives to be better prepared to face the changing dynamics of the business world.
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5 min read
Critical Success Factors for Digital Transformation

How Systems Thinking Unlocked More Creativity Than I Could Ever Dream Of

  • Behavioral Science, Customer Experience, Design, Design Tools and Software, Usability, UX Education, UX Magazine

Systems thinking is popular in fields like: economics, psychology, ecology, computer science and many others. Learn more about it as a tool for predicting future outcomes and being creative.

Article by Robin Fransz
IDEAS IN BRIEF
How Systems Thinking Unlocked More Creativity Than I Could Ever Dream Of
  • In author’s view, the ultimate problem to solve for a designer is building a believable world and figuring out life itself.
  • The author shares his insights on the following ideas:
    • Information is everywhere.
    • Optimising your workflow is one of the most important things as you progress.
  • The author gives a concrete example of creating a systems thinking environment.
  • Systems thinking is like a muscle you can train — it helps you create a holistic overview that analyses a system as a whole and its relationships.
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7 min read
How Systems Thinking Unlocked More Creativity Than I Could Ever Dream Of

Digital Transformation — What Exactly Is It?

  • Customer Experience, Design Tools and Software, Usability, UX Education, UX Magazine

A basic perspective of Digital Transformation (DX) and its implications to organizations

Article by Sukanya P
IDEAS IN BRIEF
Digital Transformation — What Exactly Is It?
  • The author defines the following key terms:
    • Digital
    • Transformation
    • Digital Transformation
  • For most organizations, the goals for digital transformation can be classified into the following:
    • Improve customer experience
    • Inhance business processes
    • Develop new business models
  • Reasons why companies might decide to go for digital transformation:
    • The change in the consumer behavior due to the heavy penetration of mobiles
    • Process efficiency enabled by technology in some industries
    • Organizations that do not adapt to the newer technologies will eventually face an existential crisis

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4 min read
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Case study: Category hierarchy

  • Customer Experience, Design, Design Tools and Software, Mobile Applications, Mobile Technology, Usability, UX Magazine

Walk through the process of designing for hierarchy and learn its main challenges.

Article by Tornike Kurdadze
IDEAS IN BRIEF
Case study: Category hierarchy
  • Since choosing categories while filtering the content out can be complex and monotonous, it’s crucial to provide categories and subcategories in a visually appealing way.
  • Tornike Kurdadze, Flutter Engineer at Netguru, found a solution for the eCommerce app with multi-levels (about 5 of categories)
  • During testing and research, the author found that when creating hierarchical categories, there are several things to keep in mind:
    • Users should be able to see the path of his/her current selection
    • Users should be able to return to the parent or any descendant category easily
    • Child categories should be different from the parent one
    • Users should not have to scroll a lot
    • Users should be able to search with keywords
    • The overall interface should be smooth and intuitive
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The Disruption of Customer Experience: How Conversational AI is upping UX and CX standards

  • Artificial Intelligence, Business Value and ROI, Content Strategy, Conversational Design, Customer Experience, Design, Design Tools and Software, Emotion, Interaction Design

An expert’s view on the massive strategic opportunities and potential challenges of leveraging conversational AI solutions

Article by Jordan Ratner
IDEAS IN BRIEF
The Disruption of Customer Experience: How Conversational AI is upping UX and CX standards
  • By transforming the way humans interact with technologies and making them more accessible to the public, conversational AI is raising the bar for customer experience.
  • One of the most tangible impacts of conversational AI has been on customer support and sales conversion. Thanks to the automation of conversations, the load on human staff is reduced, which leads to greater customer and employee experience.
  • As technological development advances, more opportunities to make good use of conversational AI will emerge. Nevertheless, it’s also necessary to not underestimate potential challenges related to legacy systems, data availability, shortage of conversational AI specialists.
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13 min read
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