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Digital Transformation — What Exactly Is It?

  • Customer Experience, Design Tools and Software, Usability, UX Education, UX Magazine

A basic perspective of Digital Transformation (DX) and its implications to organizations

Article by Sukanya P
IDEAS IN BRIEF
Digital Transformation — What Exactly Is It?
  • The author defines the following key terms:
    • Digital
    • Transformation
    • Digital Transformation
  • For most organizations, the goals for digital transformation can be classified into the following:
    • Improve customer experience
    • Inhance business processes
    • Develop new business models
  • Reasons why companies might decide to go for digital transformation:
    • The change in the consumer behavior due to the heavy penetration of mobiles
    • Process efficiency enabled by technology in some industries
    • Organizations that do not adapt to the newer technologies will eventually face an existential crisis

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4 min read
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Case study: Category hierarchy

  • Customer Experience, Design, Design Tools and Software, Mobile Applications, Mobile Technology, Usability, UX Magazine

Walk through the process of designing for hierarchy and learn its main challenges.

Article by Tornike Kurdadze
IDEAS IN BRIEF
Case study: Category hierarchy
  • Since choosing categories while filtering the content out can be complex and monotonous, it’s crucial to provide categories and subcategories in a visually appealing way.
  • Tornike Kurdadze, Flutter Engineer at Netguru, found a solution for the eCommerce app with multi-levels (about 5 of categories)
  • During testing and research, the author found that when creating hierarchical categories, there are several things to keep in mind:
    • Users should be able to see the path of his/her current selection
    • Users should be able to return to the parent or any descendant category easily
    • Child categories should be different from the parent one
    • Users should not have to scroll a lot
    • Users should be able to search with keywords
    • The overall interface should be smooth and intuitive
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3 min read
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The Disruption of Customer Experience: How Conversational AI is upping UX and CX standards

  • Artificial Intelligence, Business Value and ROI, Content Strategy, Conversational Design, Customer Experience, Design, Design Tools and Software, Emotion, Interaction Design

An expert’s view on the massive strategic opportunities and potential challenges of leveraging conversational AI solutions

Article by Jordan Ratner
IDEAS IN BRIEF
The Disruption of Customer Experience: How Conversational AI is upping UX and CX standards
  • By transforming the way humans interact with technologies and making them more accessible to the public, conversational AI is raising the bar for customer experience.
  • One of the most tangible impacts of conversational AI has been on customer support and sales conversion. Thanks to the automation of conversations, the load on human staff is reduced, which leads to greater customer and employee experience.
  • As technological development advances, more opportunities to make good use of conversational AI will emerge. Nevertheless, it’s also necessary to not underestimate potential challenges related to legacy systems, data availability, shortage of conversational AI specialists.
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13 min read

Open vs Closed: a Critical Question for Designing and Building Experiences

  • Artificial Intelligence, Business UX Leaders, Business Value and ROI, Conversational Design, Customer Experience, Design Tools and Software, Human factors, Interaction Design

As we careen into the era of conversational AI and hyperautomation, closed systems create bad experiences that stifle innovation and opportunity

Article by Josh Tyson
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8 min read

Is Conversational AI the Future of Mobile Apps?

  • Accessibility, Android, Apple iOS, Artificial Intelligence, Business Value and ROI, Conversational Design, Customer Experience, Design Tools and Software, iPhone, Mobile Applications, Mobile Technology

Mobile apps are undoubtedly the future—with conversational AI at the center of their development

Article by Jeff Steen
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8 min read

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