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Taking user emotion into account makes your writing more nuanced and empathetic–and the user experience admirably human.
Had Google thought more about probability than about throwing in their existing technology just because they could, they would have left autosuggest out.
“X: The Book” is both a crash course in architecting great experiences and simultaneously a must-read for any designer looking to brush up on his trade.
The role of the designer requires a critical lens toward decision-making and the appropriate use of technology to solve problems.
The stories algorithms provide must be designed to create true value for people, or we miss the great potential of IoT and the data it provides.
As design thinking and now data science make their way more deeply into the fields of customer experience, companies who master these new approaches will stand out.
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