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In UX design, applying a solid sense of probability often determines whether we come out ahead or behind.
Whether you’re a seasoned professional or a new graduate, all great designers care about four main things.
By adding a host of updates to iOS 9, Apple is taking great strides in making its devices easier to use.
In the UX spiral, improvements in UX in the B2B and B2C spheres continue to bounce off each other, ratcheting up people’s expectations of what makes an application good.
Adopting practices that elevate the customer experience will undoubtedly produce a return on investment and provide a steady foundation for your brand.
Guiding your organization to achieve an experience-first mindset means understanding your context, building connections, and communicating your intention.
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