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Customer Experience

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Journey mapping is a sophisticated, simple, and especially powerful tool that can help designers perfect the customer experience.

Article by Ania Rodriguez
Share:The 7 Steps of Using Journey Mapping to Optimize CX
4 min read

Psychological research suggests that the way we experience endings is important—first impressions last temporarily, while closure experiences are permanent.

Article by Joe Macleod
Share:Psychology and Power of Closure Experiences
4 min read

We’re moving out of the industrial age and into an era marked by a focus on service design, giving UXers a chance to expand and deepen their offerings.

Article by Serhiy Baryshniev
Share:Experience Design in the Post-Industrial World
5 min read

Usability Matters invites you to take their service design heuristics into the field and discover what they can do for your organization.

Article by Usability Matters
Share:Taking Service Design into the Field
3 min read

Big data opens up whole world of insight for designers, but only if we focus on the actual users behind the numbers.

Article by Maya Nix
Share:Is It Time to Forget Big Data and Focus on Real People?
5 min read

In an age when we’ve got more content than we know what to do with and we can access it whenever we want to, what makes the television experience relevant?

Article by Dallas Sargent
Share:Questioning the Television Experience in the Age of Snapchat
3 min read

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