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Content Strategy

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The cynic in me wants to flag businesses as pushing free-product-offers (to businesses in crisis), that are really self-serving acts of PR or product trial.

Article by Perry Evans
Share:Think Long And Hard Before Creating Pandemic Qualified Leads
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Determining effective response protocols and practices is a complex task that falls to medical and public health professionals across the globe.

Article by Jonathan Kendler
Share:Human factors tips for communicating public health guidance
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What does “information” mean? How do you gather it? Where do you look for it? Look to collect data from three resources: the business, the users and the competition.

Article by Sarah Dzida
Share:How to Find Things and Do Research in a Discovery Phase
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