We stand with Ukraine and our team members from Ukraine. Here are ways you can help
Is there a trusted tool or method available to verify the feedback that you have received?
Your story creates your bond with customers and clients.
There’s usually a precedent on which to make sense of unknowns. COVID-19 breaks all that. There is no precedent for how to respond to this moment, much less steer ahead.
Customers can’t buy from a brand they don’t notice
Use this format to create a shared understanding of why users do what they do.
Whether an incumbent or insurgent, it is valuable to consider the extent to which a bundle is at risk, ripe for disruption or viable to grow.
