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Behavioral Science

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Design Thinking With Yoda

  • Behavioral Science, Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine, UX World Changing Ideas

Is Yoda truly the real groundwork of design thinking? Here is what we’re about to find out.

Article by Rich Nadworny
IDEAS IN BRIEF
Design Thinking With Yoda
  • The author explains why he believes Yoda lays the real groundwork for design thinking.
  • Design thinking is a force for good, a force for change, it is a way of showing the interconnectedness of people to create a better life, business, or world.
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4 min read
Design thinking with Yoda

How Good User Experience Design Can Help to Solve Some of the Most Troubling Matters in Our Relationship with the Internet

  • Accessibility, Behavioral Science, Customer Experience, Design, Design Theory, Healthcare, Human factors, Psychology and Human Behavior, Technology, Things UX People Like, Usability, UX Education, UX Magazine

Technology dependency, a shortening of the attention span and the overwhelming feeling of being always on in todays society are some of the matters we need to solve in our relationship with the Internet. We are here to create valuable, relevant experiences and it seems that it is more needed than ever.

Article by Robin Fransz
IDEAS IN BRIEF
How Good User Experience Design Can Help to Solve Some of the Most Troubling Matters in Our Relationship with the Internet
  • The Internet has helped us advance significantly in various directions but it also shortened our attention span and gave us the overwhelming feeling of being always on.
  • The author brings up the problem of the Internet impact on people’s lives and believes bad design to be the reason.
  • The author considers Netflix losing subscribers and Disney+’s Obi-Wan Kenobi not getting the expected iMDB score good examples of bad UX design.
  • The problem of being overwhelmed, dependent on technology and even bigger problems like the depression it can cause can be solved by focussing on good user experience design.
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7 min read
How Good User Experience Design Can Help to Solve Some of the Most Troubling Matters in Our Relationship with the Internet

Integrating Co-designers with Lived Experience

  • Behavioral Science, Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

Tips on implementing co-design approaches into your design practice based on Stanford d.school experience.

Article by Nadia Roumani
IDEAS IN BRIEF
Integrating Co-designers with Lived Experience
  • The author talks about how the Stanford d.school’s Designing for Social Systems Program decided to take a different approach to workshopping — a co-design approach.
  • The author shares advice for adopting this approach:
    • Establish practices to include co-designers with lived experience
    • Use a virtual format as it allows for remote collaboration and broader reach
    • Lay the groundwork well in advance
    • Be flexible with your process, tools, and timing
    • Work with partners with deep ties in communities to engage potential co-designers with lived experience
    • Provide an honorarium for co-designers’ time and expertise
    • Ensure other design team members are aware of power dynamics and biases
    • Put the challenge into historical context
  • The article also covers reflections from other сo-designing сommunity members on their experience and how social sector leaders reflect on collaborating with co-designers.
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15 min read
Integrating Co-designers with Lived Experience

How to Design a Chatbot Personality

  • Artificial Intelligence, Augmented Reality, Behavioral Science, Conversational Design, Customer Experience, Defining AI, Design, Design Theory, Emotion, Empathy, Usability, UX Education, UX Magazine, UX World Changing Ideas, Voice & Natural Language

Designing a chatbot personality? Here are some tips that might help you do it.

Article by Anonymous
IDEAS IN BRIEF
How to Design a Chatbot Personality
  • The author believes personality to be the number one factor for increasing user engagement. And though your chatbot may be simple and basic, the people interacting with it tend to assign it a personality.
  • Unlike websites and mobile apps, which are designed to deliver the same experience for everyone, chatbots interact with people on a one-to-one basis.
  • The author suggests the following steps for designing a chatbot personality:
    • Start with the chatbot’s role
    • Flesh out the job description
    • Select your chatbot’s gender
    • Select your chatbot’s age
    • Create a thumbnail biography
    • Give your chatbot a name
    • Visualize your chatbot
    • Bring it to life!
  • Following this same procedure for every chatbot gives you enough of a foundation to then have the chatbot “take” a personality assessment test and then it’s just a matter of applying the personality type to your chatbot through the use of dialogue and emojis.
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9 min read
How to Design a Chatbot Personality

In the Garden of Hyperautomation

  • Artificial Intelligence, Augmented Reality, Behavioral Science, Conversational Design, Customer Experience, Defining AI, Design, UX Education, UX Magazine, UX World Changing Ideas

An odyssey exploring two possible outcomes for civilization as conversational AI takes hold—one brimming with the bright possibilities of user-controlled data, the other, decidedly dystopian.

Article by Henry Comes-Pritchett
IDEAS IN BRIEF
In the Garden of Hyperautomation
  • Henry Comes-Pritchett explores two possible futures of hyperautomation: a self-custodial utopia, and a data-driven dystopia.
  • Comes’-Pritchett takes readers on a journey inspired by a sneak peek at, Age of Invisible Machines, an upcoming book by celebrated tech leader and design pioneer, Robb Wilson.
  • A philosophical treatise starts an odyssey that spans the breadth of possible civilizations, meeting the average people that inhabit them and observing their trials and tribulations.
  • The reader is ultimately left to decide what state of affairs they would prefer, with a call to action inviting those willing to change the world to start doing the work now.
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25 min read
AI Tale of Two Topias

Human-Centered Design Is Broken. Here’s a Better Alternative

  • Behavioral Science, Customer Experience, Design, Design Theory, Psychology and Human Behavior, Usability, UX Education, UX Magazine

Hear me out for a second: What if we tried bee-centered design?

Article by Jesse Weaver
IDEAS IN BRIEF
Human-Centered Design Is Broken. Here’s a Better Alternative
  • The author questions the value of human-centered design and suggests thinking of a new approach — bee-centered design.
  • The idea of bee-centered suggests that successful for human ecosystems comes more easily when you design as if you’re designing for more sensitive creatures like a bee.
  • While centering the human perspective allows us to make important gains, it doesn’t scale. In an interdependent system, continually over-prioritizing the needs and desires of a single component will eventually cause the entire system to collapse.
  • Bee-centered design is about shifting our mindset to open up a much-needed new perspective for the things we create.
  • Reasons why bee-centered thinking is effective:
    • The “canary in the coal mine” mentality
    • Common goal
    • Bee-centered design widens our view of the world
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