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Behavioral Science

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“You are not the user!” This is what designers are supposed to be telling themselves. But this is the real question: “Are they really?” Here is what we’re about to find out!

Article by Roshan Raju
“You are not the user!!!”- Really?
  • The author questions the statement “You are not the user” and believes it to produce false-consensus effect.
  • If you might be a user of something you are designing for, it may be unnecessary to completely exclude yourself from the target audience and rely totally on the user-research insights. It might be better to design for both Noob and Nerd.
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2 min read
“You are not the user!!!”- Really ?


Article by Wicar Akhtar
Affordance in Good Product Design
  • Knowing how affordance impact user experience design is necessary for producing high-quality, user-friendly products.
  • The article covers:
    • The definitions of affordances and signifiers
    • Types of affordances
    • How affordances can be used in UX design
    • How to design for the best affordance
  • Using affordances well can reduce the time your customers think and explore so they can achieve their goals faster and easier.
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6 min read
Affordance in Good Product Design

Narrative design is something we rarely read about. But is it even possible for designers to describe a design solution entirely with text? Let’s find out!

Article by Dave Vronay
Understanding Narrative Design
  • Narrative design is a way of describing a design solution entirely with text by telling the story of how the user would accomplish their job or task without reference to any particular design platform or modality.
  • Narrative designs are very easy for users to understand.
  • Working with narrative design gives an easy framework for assessing the threats and delights in a design separately from the threats and delights of the actual interface components from which the design is created.
  • Narratives are very useful for the development team to validate and estimate dev work against.
  • Once the narrative is complete, validated, and approved, designers can use that to build the detailed design.
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11 min read

People’s autonomy is in their capacities not in their impairments. Learn how human-centred helps understand how capacities, capabilities and autonomy interact.

Article by Alastair Somerville
Human-Centered Prototyping Starts With Respect For Human Capacities
  • The authors gives his 3-step human-centered prototype model to understand how capacities, capabilities and autonomy interact:

    • Research Capacities
    • Consider Capabilities
    • Build prototypes
  • Researching capacities leads to recognizing the diversity of solutions that come from personal divergence.

  • Reviewing capabilities means looking at what tools/services/communities/assets work successfully to achieve desired outcomes.

  • While building prototypes, it is important to keep the sense of independence and individuality for users.

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3 min read

Feeling like a fraud? Everyone can experience impostor syndrome when trying something new and user researchers aren’t an exception. However, there are ways to ease this feeling and embrace the fear of failure. It’s time we started dealing with impostor syndrome. Let’s find out the ways to do that.

Article by Nikki Anderson
Dealing with Impostor Syndrome as a User Researcher
  • Nikki Anderson-Stanier, Founder at User Research Academy, shares her perspective on:
    • Their definition of imposter syndrome
    • Author’s experience of managing impostor syndrome throughout her career
    • Ways impostor syndrome manifests in user research
  • There are some ways to ease the feeling of being an impostor and embrace the fear of failure:
    • Try a different method or push yourself to present research in a new way.
    • Learn how to take feedback in stride.
    • Own and celebrate your achievements.
    • See yourself as a work-in-progress.
    • If you don’t know, ask for help.
    • Remember you are the expert on this subject.
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6 min read

Systems thinking is popular in fields like: economics, psychology, ecology, computer science and many others. Learn more about it as a tool for predicting future outcomes and being creative.

Article by Robin Fransz
How Systems Thinking Unlocked More Creativity Than I Could Ever Dream Of
  • In author’s view, the ultimate problem to solve for a designer is building a believable world and figuring out life itself.
  • The author shares his insights on the following ideas:
    • Information is everywhere.
    • Optimising your workflow is one of the most important things as you progress.
  • The author gives a concrete example of creating a systems thinking environment.
  • Systems thinking is like a muscle you can train — it helps you create a holistic overview that analyses a system as a whole and its relationships.
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7 min read
How Systems Thinking Unlocked More Creativity Than I Could Ever Dream Of

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