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Behavioral Science

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Behavioral Design Models — Where should you focus your MVP design?

  • Behavioral Science, Design, Design Theory, Usability, UX Education, UX Magazine

A process to design an MVP using behavioral design. Target behaviors identification and prioritization models.

Article by Ignacio Parietti
IDEAS IN BRIEF
Behavioral Design Models — Where should you focus your MVP design?
  • The article provides a set of models (simple systems to follow) that will help you get from an idea or concept to an MVP definition:
    • What behaviors to design for
    • How long should you spend trying to solve the problems they propose
  • The objective of the Behavioral Design Models is to find some certainties in this regard and order your goals so that you set a course in an ever-shifting ocean
  • How to define target behavior:
    • List all known actors in a row
    • List all behaviors that show value to each actor in a column
    • Order the behaviors in descending order according to their value to the user. Follow the order defined by the ERG theory of needs
    • Reorder the actors in ascending order of value they receive from the product (the one that gets the least value first)
    • Numerate the behaviors from the resulting table, from left to right and top to bottom
    • The resulting list is the order of target behaviors to tackle
  • Behavioral Design Model is used to estimate and decide how long you will spend with each one of the problems
  • To define design effort within the Behavioral Design Model, estimate how complex it would be to find a suitable solution using only numbers present in the Fibonacci sequence
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Reflections: Co-Designing with Young People with Cognitive Disability

  • Behavioral Science, Customer Experience, Design, Usability, UX Education, UX Magazine

There are different ways participatory design can influence young people with cognitive disability. Read reflections on co-design methodology and ways it can help.

Article by Jacqueline Wechsler
IDEAS IN BRIEF
Reflections: Co-Designing with Young People with Cognitive Disability
  • In this article, Jax Wechsler, Principal Designer at Sticky Design Studio, shares:
    • Facts about Young People with a cognitive disability that may be useful when working with this group
    • Discussion and reflections about her methodological choices
  • Things to know about Young People with cognitive disabilities:
    • Ability levels can be very nuanced, every Young Person is different
    • Life Tasting not Life Wasting!
    • The level of advocacy of parents impacts experiences and opportunities for Young People with Cognitive Disabilities
    • Social inclusion and relationships are keys to wellbeing
  • Reflections on Co-Design Methodology:
    • Recruitment is hard!
    • Using referrals and ‘snowball sampling’
    • It’s important to build rapport
    • Understanding ability and research design
    • Cultural probes/diary studies are gold
    • Parents mediating participation
    • Flexibility is key
    • Value in participation
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The Fascinating Psychology Tricks That Make WORDLE So Addictive

  • Behavioral Science, Customer Experience, Design, Neuroscience, Usability, UX Education, UX Magazine

The secrets behind the world’s obsession. Learn what psychology and behavioral science principles make Worlde so addictive.

 

Article by Jennifer Clinehens
IDEAS IN BRIEF
The Fascinating Psychology Tricks That Make WORDLE So Addictive
  • There are certain things that make WORDLE so addictive:
    • Wordle uses Scarcity to stand out.
    • When you share a Wordle, people notice.
    • Sharing Wordle makes sharing your results across social media incredibly easy.
  • How Wordle creates a habit — the “Habit Loop” describes the basic structure behind every habit:
    1. The trigger
    2. The routine
    3. The reward
  • Wordle would have never become as popular as it is without psychology and behavioral science principles at work in the game.
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Effective notifications using fogg’s behaviour model

  • Behavioral Science, Customer Experience, Design, Usability, UX Education, UX Magazine

Working with notification systems across different platforms is quite an interesting challenge. In this article there are both the process and key takeaways on how you can build an effective notification system.

Article by Paulo Olim
IDEAS IN BRIEF
Effective notifications using fogg’s behaviour model
  • The process of building a notification system across different platforms and making notifications effective and engaging takes a hell lot of thought and discipline.
  • Fogg’s Behaviour Model says that there are three elements that must converge at the same moment for a behavior to occur:
    1. Motivation – it can be either physical like a sensation, emotional like anticipating something in hope or fear that it leads to something, or it can be social when people feel a sense of belonging
    2. Ability – ability as the name suggests is the means or skill to do something and it can be related to different things such as time constraints, routines, physical effort, cognitive overload or even going beyond societal norms
    3. Prompt – without prompt, someone can be very motivated and have the ability to perform the behavior, but there’s simply no call to action
  • Fogg’s Behaviour Model helps you steer in the right direction but the decision of which you notify users may depend on a number of variants and tools, whether that’s analytics or user research.
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How spatial logic can make your product design more intuitive and high-craft

  • Behavioral Science, Customer Experience, Design, Psychology and Human Behavior, Usability, UX Education, UX Magazine

Navigation in digital influences design. 4 reasons why having clear spatial logic between components in design is necessary.

Article by Vida Zhang
IDEAS IN BRIEF
How spatial logic can make your product design more intuitive and high-craft
  • It is important to use spacial logic in digital products as it helps people understand where they are, how they got here and how they can get out – like in the real life.
  • 4 reasons why having clear spatial logic between components in design is necessary:
    • Good spatial logic often maps to physical world metaphors
    • People have also gotten used to digital-native patterns that don’t exist in the physical world
    • Clear spatial logic your design more intuitive
    • Seamless animation also plays a huge role in establishing spatial logic and elevating product quality
  • Vida Zhang, a Product Designer at Meta, suggests looking into the spatial logic implied by the design when you think about elevating the intuitiveness and craft of your product.
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Glimpses of War from a UX Designer in Irpin, Ukraine

  • Behavioral Science, Customer Experience, Design, Usability, UX Education, UX Magazine

War is the worst horror of all. Some flee, some fight, some stay. Read one UX designer’s story, a resident of a Ukrainian city, Irpin.

Article by Guido Baratta
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