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Behavioral Science

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Inclusivity is everywhere, and it is of utmost importance today. With every person wanting to feel included and appreciated, digital users want to feel welcome as well.

Article by Kriti Krishan
Share:7 Reasons Your Website Needs to be Accessibility Compliant in 2020
4 min read
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Conversations are bound to psychology. Here are 7 principles for getting started with conversational desgin.

Article by Linus Ekenstam
Share:7 Principles of Conversational Design
8 min read
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Personas are great for ‘humanizing’ users. However, you shouldn’t rely on them to define what larger demographic or affinity groups—especially diverse ones—might want.

Article by Kate Matesic
Share:Understanding users by going beyond personas, demographics, and affinity groups
4 min read
ArticleImageBeyondPersonas

The lack of cultural competence in conversational AI is a direct correlation to the inherent bias within it’s development.

Article by Louis Byrd
Share:Tech Inclusion: How culture may enhance conversational AI technology
6 min read
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