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Behavioral Science

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5 Cognitive Psychology Theories that Contribute to the Quality of UX Design

  • Behavioral Science, Customer Experience, Design Theory, Emotion, Empathy, Neuroscience, Psychology and Human Behavior, Usability

We will discuss 5 cognitive psychology theories that can contribute to UX design quality and help you create the experience you want your customers to have.

Article by Dorian Martin
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7 min read

The Next Innovator’s Dilemma. Innovating in the times of New Normal

  • Behavioral Science, Customer Experience, Design, Human factors, Product Releases and Redesigns

How is it that some companies turned their innovation practices into a competitive advantage and others are chasing their tails in this unprecedented time?

Article by Konrad Jarociński
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4 min read

5 ways to improve your B2B customer experience

  • Behavioral Science, Business Value and ROI, Customer Experience, Direct Observation Research, Empathy

There’s your chance to finish this year off on a positive note by taking some steps to put in place an improved B2B customer experience plan across your business.

Article by David Gear
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3 min read

Why The Best Measure Of Customer Value Is The Value You Provide To Your Customers

  • Behavioral Science, Customer Experience, Design Theory, Emotion, Empathy

Customers don’t care what they’re worth to you. They want value from you. That’s what keeps them coming back to you and referring you.

Article by Mike Wittenstein
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6 min read

Big brands go direct to the consumer in a crisis

  • Behavioral Science, Business UX Leaders, Consumer products, Customer Experience, E-commerce, Psychology and Human Behavior, Strategy, Technology, Vendor-Client Relationships

During the current pandemic, some of the world’s biggest brands started online stores. But will the popularity of this purchasing model last as shops start to reopen?

Article by Nick Easen
IDEAS IN BRIEF
Big brands go direct to the consumer in a crisis
  • Spurred by the coronavirus pandemic, some of the worlds biggest brands are opening online stores serving products direct to customers’ homes
  • PepsiCo, Nestlé and Heinz all launched direct-to-consumer (D2C) offerings in lockdown, appealing to those who couldn’t leave their home, but were dead set on their favorite ketchup or kombucha brand.
  • Newly hatched D2C brands are now creating their own databases, analyzing behavioral and sales data to maximize marketing and profits. They are A/B testing – comparative user-experience research – new offers online and using their websites as labs for product research and development.
  • What the pandemic has taught many companies is D2C e-commerce isn’t just for smarter speciality startups that don’t want legacy retail and big overheads; it’s for all brands looking to drive preference, loyalty and repeat sales through a directly owned relationship.
  • “We believe there will be a ‘lockdown loyalty effect’. Consumers will remember the brands and retailers that got them through the darkest lockdown days,” Hugh Fletcher, global head of innovation at Wunderman Thompson Commerce concludes.
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5 min read
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