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Behavioral Science

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Ever heard of the term FOMO? That is what your brain does when you are given a large selection of choices. The more choices you are given, the more indecisive you become.

Article by Edward Beebe-Tron
Share:Hick’s Law
4 min read
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Even when things are going pretty well, we still have a negative bias. There is something perverse about never being happy with objective successes either.

Article by Colin Shaw
Share:DIAGNOSING CUSTOMERS’ NEW BEHAVIOR DURING THE PANDEMIC
7 min read
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Conversational Design has become the industry standard for VUI. By crafting “Product Personas”, we can create a unified and engaging voice for our product.

Article by Toby Trachtman
Share:Your Design is Great, But Who Am I Talking to?
7 min read

Wherein a broken coffee grinder provides lessons in empathy.

Share:A Case of Accidental Anthropomorphism
3 min read
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You design not a product, you design interaction with the user — the psychology for UX design

Article by Olga Boichuk
Share:The Nine Principles of UX Design Psychology: Can You Predict the Behavior of Your Users?
12 min read
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Q&A organized according to the Journey Management framework presented on the CXPA webinar: Discover the journey, Design the journey, and Deliver the journey.

Article by Kerry Bodine
Share:Q&A From My CXPA Webinar: From Journey Mapping To Journey Management
5 min read
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