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Augmented Reality

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Artificial intelligence (AI) could soon surpass human intelligence. Having both advantages and disadvantages, it still creates powerful opportunities and produces more accurate customer-behavior models.

Time to reflect on my future in the age of AI
  • Since AI-driven processes can create powerful opportunities to improve producing more accurate customer-behavior models, many traditional businesses will soon transform their core processes and business models to take advantage of ML.
  • Sonia P., People-Centric Design Enthusiast, brigs up such questions related to the role of AI in the future:
    • What’s exciting about AI?
    • What’s worrying?
    • How will we work with machines?
  • In order to make machines that behave better for humans is for UX designers to take all factors into considerations, bridge the gap and merge the knowledge from all sides to define the best solution.
Share:Time to reflect on my future in the age of AI
6 min read
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Designing for virtual reality presents new challenges to a UX designer because good VR prioritizes presence over simplicity and function. How can we design for presence?

Share:Is there a Stranger Thing than Your Brain on Virtual Reality?
5 min read

We talked to Sphero’s Chief Product Officer John Blakely about UX, the breakout bot BB-8, and the nature of play. And, of course, a galaxy far, far away.

Share:The Toy Awakens: The UX of Sphero, Star Wars and BB-8
7 min read

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