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Augmented Reality

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Designing for virtual reality presents new challenges to a UX designer because good VR prioritizes presence over simplicity and function. How can we design for presence?

Share:Is there a Stranger Thing than Your Brain on Virtual Reality?

We talked to Sphero’s Chief Product Officer John Blakely about UX, the breakout bot BB-8, and the nature of play. And, of course, a galaxy far, far away.

Share:The Toy Awakens: The UX of Sphero, Star Wars and BB-8

The lead designer from Looksery—Snapchat’s recent acquisition—explains how user testing led to the creation of an app people can’t get enough of.

Share:User Testing as a Design Driver

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