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Latest Articles

Creating a User-Focused, Metrics-Backed Website for an Organization that Has Diverse Offerings

  • Content Strategy, Design Process, Design Research, Information Architecture, Service-Focused Design, User Testing, User-Centered Design, UX Design, Website Redesign

Discover how to design a website that truly serves diverse user needs. This article reveals the power of combining user-focused design with data-driven insights to create impactful, goal-oriented digital experiences.

Article by Aalap Doshi
IDEAS IN BRIEF
Creating a User-Focused, Metrics-Backed Website for an Organization that Has Diverse Offerings
  • The article explores creating a user-centric website for organizations with diverse offerings, focusing on aligning design with user needs and goals.
  • It emphasizes the role of analytics and user research in validating assumptions and continuously refining the user experience.
  • In this piece, practical steps are provided to integrate metrics-backed insights with user-focused design for impactful digital experiences.
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13 min read

Designing and Facilitating a Co-Creation Session

  • Design Research, Design Thinking, Design Workshop, Facilitation, User-Centered Design

Learn how to design and facilitate impactful co-creation sessions that inspire collaboration, spark creativity, and align diverse perspectives for meaningful outcomes.

Article by Aalap Doshi
IDEAS IN BRIEF
Designing and Facilitating a Co-Creation Session
  • This article delves into the process of designing and facilitating effective co-creation sessions to foster collaborative innovation.
  • It outlines key steps, including planning, creating a structured agenda, and using tools to engage participants meaningfully.
  • The piece highlights how co-creation sessions can drive creativity, align diverse stakeholders, and generate actionable outcomes for complex challenges.
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3 min read

Better Human-to-Human Communication with AI Agents

  • AI Agents, Artificial Intelligence, Communication, Conversational Design, Human-Centered AI, Innovation, Machine Learning, Technology

AI is breaking barriers, clearing up confusion, and making human connections smoother than ever. Discover how AI is transforming communication — one clearer, more efficient conversation at a time.

Article by Rich Weborg
IDEAS IN BRIEF
Better Human-to-Human Communication with AI Agents
  • This article explores how AI enhances human-to-human communication by clarifying intent, summarizing information, and breaking down language and expertise barriers.
  • It discusses AI’s ability to interpret emotions and tone, providing real-time insights that foster empathy and improve the quality of interactions.
  • The piece highlights how AI agents can strengthen relationships, build trust, and serve as adaptive tools to enrich communication and human connection.
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6 min read

Are You Doing Too Much Research?

  • Agile UX, Design Thinking, Product Management, Research, User-Centered Design, UX Design, UX Research

Are you overthinking your research process? This article explores how to determine when research is essential and when it might be holding you back. Learn a practical framework to prioritize studies, align with stakeholders, and maximize impact without wasting time or resources. Unlock strategies to focus your efforts on what truly matters.

Article by Carol Rossi
IDEAS IN BRIEF
Are You Doing Too Much Research?
  • The article questions the common practice of conducting extensive research, suggesting that not all projects require it. Instead, it highlights the importance of discerning when research is truly necessary.
  • It introduces a framework to prioritize research efforts based on clarity, risk, and cost, ensuring impactful results without unnecessary delays.
  • The author emphasizes the role of stakeholder involvement in the research process, fostering better collaboration and alignment with organizational goals.
  • Practical strategies are provided for tracking and communicating the post-research impact, making the value of research more transparent and measurable.
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7 min read
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