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Visual Design

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Ben Golik recently joined Uncommon CX as a creative partner. Here, he shares his thoughts on the hot topic of artificial intelligence (AI) and why it’s a tool, not a terror, for creatives.

Article by Benjamin Golik
Why Today’s Creatives Need To Run Towards AI. And Run Fast
  • The article explores AI as a valuable tool for creativity rather than a threat discussing the remixing nature of creativity — AI offers a unique way to remix words, thoughts, and images.
  • The author advocates embracing AI’s potential and collaborative capabilities to enhance creativity while cautioning against the risk of over-automation in customer experiences.
Share:Why Today’s Creatives Need To Run Towards AI. And Run Fast
2 min read

The importance of a formalized methodology in behavioral design.

Article by Ignacio Parietti
Design Products That Drive Behaviors: The Role of a Formalized Methodology
  • The article discusses the importance of a formalized methodology in behavioral design to create products that drive specific behaviors in users and outlines the “Behavioral Design Models” approach as a structured framework for achieving this.
Share:Design Products That Drive Behaviors: The Role of a Formalized Methodology
3 min read

There are many ways for game UX designers to break into this multibillion-dollar industry. Using her 14 years of video game UX expertise, designer Pam Nicholls shares how.

Article by Pam Nicholls
Play Is the Point: How UX Designers Can Break Into the Gaming Industry
  • The video game industry is worth billions of dollars, and more game studios are incorporating UX specialists into the development process.
  • The role of a UX designer in the gaming industry depends on the platform: console, mobile, or PC.
  • UX designers can bring value to the development process by introducing players to the game, promoting inclusive design, and balancing game monetization and UX.
Share:Play Is the Point: How UX Designers Can Break Into the Gaming Industry
11 min read

Discover how to create a user-centered experience by designing for the Locus of Attention.

Article by Vero Vanden Abeele
Why Skilled UX Designers Are (Like) Magicians
  • The article is built around the term “locus of attention”, which refers to the focus of attention, including not only the actively chosen object but also anything that grabs one’s attention, including cases where selective attention wanders off.
  • The manipulation of users’ attention is essential in UX design, as the locus of attention determines what will be noticed and what will be ignored.
  • A skilled UX designer should know how to grab, hold and relocate the locus of attention.
Share:Why Skilled UX Designers Are (Like) Magicians
14 min read

A deep dive into the map apps rivalry.

Article by Peter Ramsey
Apple Maps vs Google Maps
  • Apple and Google have battled for control of the map applications market for almost ten years. The article provides an illustration of the advantages and disadvantages of each app.
  • The success of Google Maps can be explained by the following aspects:
    • The breadth of data.
    • Better сontextualization of data.
    • Reliability partners for sourcing data.
    • Accuracy of routes and shortcuts for pedestrians.
  • Nevertheless, Apple has some strong features, especially when it comes to handling stressful situations (e.g. calming and very human narration, detailed parking location information).
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7 min read
Apple Maps vs Google Maps

The features and testing algorithm of good design

Article by Erik Messaki
How to Evaluate Design Quality
  • It’s important to learn to see our own and other people’s designs through critical eyes.
  • The author suggests 3 layers of evaluating design:
    1. Marketing
    2. Usability
    3. (Visual) Design
Share:How to Evaluate Design Quality
6 min read
How-to-Evaluate-Design-Quality

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