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Visual Design

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The following manifesto represents my answer to the question — “As a UX or UI, designer, how do I know when and where to implement motion to support usability?”

Article by Issara Willenskomer
Creating Usability with Motion: The UX in Motion Manifesto
  • After over fifteen years of studying motion in user interfaces, the author believes that there are 12 specific opportunities to support usability in UX projects using motion.
  • UI Animation is to the ‘12 UX in Motion Principles’ as construction is to architecture.
  • The author unpacks the following 5 ideas that help you understand when and where to implement motion to support usability:
    1. Addressing the topic of UI Animation — it’s not what you think.
    2. Realtime vs non-realtime interactions.
    3. Four ways that motion supports usability (expectation, continuity, narrative, and relationship).
    4. Principles, Techniques, Properties, and Values.
    5. The 12 Principles of UX in Motion (easing, offset&delay, parenting, transformation, value change, masking, overlay, cloning, obscuration, parallax, dimensionality and dolly & zoom).
Share:Creating Usability with Motion: The UX in Motion Manifesto
19 min read
Creating Usability with Motion: The UX in Motion Manifesto

Analyzing the standard chartered bank’s mobile app experience by using Nielsen Norman- 10 Heuristics Principles of design.

Article by Moiz Najmuddin
A Brief UX Audit of Standard Chartered Bank’s Mobile App Experience
  • Humans need to navigate through disruption in technology and globalism with the human as the focus of problem solving.
  • The author of this article analyzes the bank app’s UX through the design thinking lens by using Nielsen Norman- 10 Heuristics Principles of design and provides key takeaways:
    • Visibility of system status
    • Match between system and the real world
    • User control and freedom
    • Consistency and standards
    • Error prevention
    • Recognition rather than recall
    • Flexibility and efficiency of use
    • Aesthetic and minimalist design
    • Help users recognize, diagnose, and recover from errors
    • Help and documentati
Share:A Brief UX Audit of Standard Chartered Bank’s Mobile App Experience
6 min read
A Brief UX Audit of Standard Chartered Bank’s Mobile App Experience

An ultimate guide to conversational UX (CUX). Conversational UX principles.

Article by Sudarshan Sahu
Conversational Design
  • The author defines “conversational UX as a user experience that combines chat, voice or any other natural language-based technology to mimic a human conversation.”
  • The author looks at the following conversational UX Principles:
    •  Affordances
    • Signifiers
    • Feedback
  • Conversational user interface & principles:
    • Cooperative Principle (discover hidden intentions)
    • Turn-Taking (give users a space to interact)
    • Context-aware (in context / out of context)
  • While designing virtual assistants, the author suggests taking two things into consideration:
    1. How to set user expectations and educate users about what their assistants can do
    2. How to help these users
Share:Conversational Design
8 min read
Conversational Design

Why It’s Time to Leave UX Laws Behind

Article by Thomas Jaffe
I Want to Break Free
  • In today’s frenetic technological age, there is less room for creativity and the one-size-fits-all approach often prevails when it comes to design.
  • Although automation has numerous benefits, it also over-relies on UX laws and decreases the eagerness to experiment. This, in turn, hinders innovation and promotes a restrictive UX approach that seeks to “trap” users.
  • UX/UI specialists have the power to reshift the focus in the current UX trends to foster creativity and give users more freedom.
Share:I Want to Break Free
5 min read
Frame 1 UX Laws Behind

Most people find managing their money to be nerve-wracking. This is one of the steepest hurdles that businesses need to overcome when creating a finance app.

Article by Adam Fard
Share:Finance App Design: 5 UX Challenges When Building a Fintech App
5 min read
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What are the trends that product innovators and product designers need to look out for in the coming year? Let’s take a firm look.

Article by Ather Nawaz
Share:These are the UI/UX trends you need to keep an eye out for in 2021
5 min read
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