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UX Education

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How Much Personalization Is Enough in UX Design?

  • Customer Experience, Design, Facebook, Social Media Marketing, UX Education

Keeping the right balance when applying customization and personalization in product design is vital. Here are some techniques on how to achieve it.

Article by Mariia Kasym
IDEAS IN BRIEF
How Much Personalization Is Enough in UX Design?
  • Personalization and customization are effective UX approaches that aid users in avoiding undesired content, but they can also cause new challenges.
  • The author covers the main drawbacks of excessive personalization and customization:
    • Lack of diversity;
    • Content redundancy;
    • “Creepy effect” of personalization;
    • Cognitive overload caused by overcustomization.
  • There are several practices, recommended by the author, that prevent overpersonalization and overcustomization:
    • Finding the right balance to maintain content diversity;
    • Using caution when handling potentially sensitive information;
    • Providing users with control when it is relevant;
    • Taking advantage of user feedback.
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10 min read

How Your Brand Experience Affects The User Experience

  • Customer Experience, Marketing and Brand, Product design, UX Education

Delivering an outstanding user experience for your customers has become a challenge for organizations in recent years. A customer experience involves much more than excellent quality or service.

Article by Ali Abdu
IDEAS IN BRIEF
How Your Brand Experience Affects The User Experience
  • While excellent quality or service is important, a strong connection between a brand and a user ensures the best experience possible.
  • Branding is vital for a number of reasons:
    • it creates a feeling of trust;
    • it helps a customer to make a decision when comparing products from different companies.
  • There are various UX factors that are highly influenced by branding:
    • the logo and company colors;
    • the branding style;
    • the details of design.
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4 min read

Most Read Articles of Q4 2022

  • Accessibility, Contextual User Studies, Customer Experience, Defining AI, Design, Search, SEO, and SEM, Usability, UX Education

Here are the top 10 most-read UX Magazine articles in Q4 of 2022. This collection of articles was read, shared, and discussed the most.

Article by UX Magazine Staff
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2 min read

Stop Sprinting and Start Jamming

  • Design, Design Theory, Simplicity, Strategy, The rise of design, UX Education

Learn how jamming provides huge benefits to innovation efforts.

Article by Rich Nadworny
IDEAS IN BRIEF
Stop Sprinting and Start Jamming
  • Jamming when designing promotes experimentation and teamwork while sprinting can become misguided and unrealistic.
  • The author draws an analogy between the creative process of producing music and design and shows the number of benefits of jamming:
    • Jamming removes false expectations on the team to accomplish tasks within unrealistic deadlines.
    • Jamming promotes collaboration, curiosity, and experimentation.
    • Jamming allows people to have quiet time between jams to reflect and think by themselves; this gives rise to innovative ideas within the team.
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4 min read

The Chimp Paradox: What UX Can Learn From A Book About Emotional Intelligence

  • Behavioral Science, Emotion, Human factors, Psychology and Human Behavior, Research Methods and Techniques, UX Education

Exploring themes in the book ‘The Chimp Paradox’ and how they connect to UX.

Article by Aaron Christopher
IDEAS IN BRIEF
The Chimp Paradox: What UX Can Learn From A Book About Emotional Intelligence
  • The author shares the lessons learned from the famous mind management model called The Chimp Paradox, and how they can be applied in UX.
  • The Chimp Paradox is based on the theory that our brain is divided into three sections that receive, transmit, and react to our environment and information:
    • the chimp;
    • the human;
    • the machine.
  • In the article, the author demonstrates how these ways of perceiving information affect users’ experience and help to improve the approach to UX.
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8 min read

Design Fictions

  • Design, Design Theory, Direct Observation Research, UX Education, UX World Changing Ideas
Article by Joanna Ngai
IDEAS IN BRIEF
Design Fictions
  • Nowadays, people tend to change their online behavior because of the constant feeling of surveillance – this phenomenon is called the “chilling effect”. It affects all users, however, younger Internet users are more aware of their privacy navigation.
  • Nothing is private now – every realm of human life stays on the Internet forever.
  • Under such circumstances, the design’s future trajectory is not something the author is comfortable with. She advises always considering whether what you’re building helps increase sustainability while making design decisions.
  • Technology should remain a tool, design should satisfy a need, and neither should cause a decrease in human agency by pandering to our primary instincts. According to the author, negative drawbacks are something a designer should always keep in mind.
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5 min read
Design Fictions
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