Flag

We stand with Ukraine and our team members from Ukraine. Here are ways you can help

Become a member

Get exclusive access to thought-provoking articles, bonus podcast content, and cutting-edge whitepapers. Become a member of the UX Magazine community today!

Home ›› UX Design ›› Page 7

UX Design

See All Topics
Read these first

The Psychology of Color in UI/UX Design

  • Color Psychology, Design Thinking, Product Design, UI Design, UX Design

Discover how smart color choices influence user emotions, behavior, and digital experiences.

Article by Upeksha Sandeepani
IDEAS IN BRIEF
The Psychology of Color in UI/UX Design
  • The article shows that color acts as a psychological factor in design, influencing how users feel and behave before they even notice layout or text.
  • It reveals that thoughtful color choices convey meaning more quickly than words, making interfaces feel more intuitive and emotionally engaging.
  • The piece argues designers must see color as a communication tool that conveys emotion, culture, and brand, not just decoration.
Read Article →
Share
Share:The Psychology of Color in UI/UX Design
4 min read

The Psychology Gap: Why Teams Misinterpret User Behavior

  • Design Thinking, Product Design, User Experience, User Psychology, User Research, UX Design

Learn why products fail despite good design.

Article by Tushar Deshmukh
IDEAS IN BRIEF
The Psychology Gap: Why Teams Misinterpret User Behavior
  • The article explains why teams misread users: designers work in calm environments while users operate under stress and distraction, creating a gap between how products are built and how they’re actually used.
  • It shows how team biases, assuming users will “figure it out” or projecting their own behavior, turn assumptions into bad design before testing even begins.
  • The piece argues products fail because teams misunderstand how users think and feel, not because screens are wrong, and fixing this means designing for emotion, not just logic.
Read Article →
Share
Share:The Psychology Gap: Why Teams Misinterpret User Behavior
8 min read

Designing for Dopamine

  • Design Ethics, Design Psychology, Human-Centered Design, User Experience, UX Design

Discover how psychology influences addictive design and learn to create engaging experiences that respect user needs.

Article by Omran Khleifat
IDEAS IN BRIEF
Designing for Dopamine
  • The article explains why design succeeds when it triggers dopamine but fails when it prioritizes profit over users’ mental health.
  • The piece shows how techniques like endless scrolling and notifications create engagement through reward loops, while becoming harmful when they manipulate users into addiction.
  • It outlines the ethical design approach, demonstrating how good UX strikes a balance between engagement and well-being by using nudges carefully and adding real value, rather than creating dependency.
Read Article →
Share
Share:Designing for Dopamine
3 min read

The Cortex-First Approach: Why UX Starts Before the Screen

  • Cognition, Design Psychology, Psychology, Psychology and Human Behavior, User Experience, User Research, UX Design

Explore why psychology, not pixels, decides whether users flow effortlessly or freeze in confusion, and how understanding cognition changes everything about UX design.

Article by Tushar Deshmukh
IDEAS IN BRIEF
The Cortex-First Approach: Why UX Starts Before the Screen
  • The article explains why UX design fails when it ignores what users’ brains are already doing before they even see the interface or click the first button.
  • The piece shows how aligning design with users’ mental models and emotional states creates effortless experiences, while violating them causes hesitation even in “perfect” interfaces.
  • It outlines the Cortex-First approach, showing how great UX starts by understanding cognitive patterns, emotional responses, and subconscious expectations rather than visual aesthetics.
Read Article →
Share
Share:The Cortex-First Approach: Why UX Starts Before the Screen
6 min read

Understanding Don Norman’s Principles of Interaction

  • Human-Centered Design, Interaction Design, Usability, User Experience, UX Design

Learn how Don Norman‘s six interaction design principles explain why some things feel intuitive while others leave us frustrated.

Article by Paivi Salminen
IDEAS IN BRIEF
Understanding Don Norman’s Principles of Interaction
  • The article breaks down Don Norman‘s six design principles that help users understand products instantly without needing instructions or feeling confused.
  • The piece shows how good design using Norman‘s principles makes everyday technology easier to use by matching how people naturally think and act.
Read Article →
Share
Share:Understanding Don Norman’s Principles of Interaction
3 min read

AI+UX: A Few Notes from the Field

  • Artificial Intelligence, Future of Work, UX Design

Learn how one team cut 135 hours of UX work using AI without losing quality, control, or their minds.

Article by Pavel Bukengolts
IDEAS IN BRIEF
AI+UX: A Few Notes from the Field
  • The article shows how thoughtful, well-structured AI use can reduce UX delivery time by nearly half without increasing team size or compromising quality.
  • The piece highlights how AI speeds up core workflows: from research and contracts to visuals and prototyping, while retaining human judgment, alignment, and final decision-making.
Read Article →
Share
Share:AI+UX: A Few Notes from the Field
3 min read
✕

Join the UX Magazine community!

Stay informed with exclusive content on the intersection of UX, AI agents, and agentic automation—essential reading for future-focused professionals.

Hello!

You're officially a member of the UX Magazine Community.
We're excited to have you with us!

Thank you!

To begin viewing member content, please verify your email.

✕

Get Paid to Test AI Products

Earn an average of $100 per test by reviewing AI-first product experiences and sharing your feedback.

    Tell us about you. Enroll in the course.

      ✕

      This website uses cookies to ensure you get the best experience on our website. Check our privacy policy and

      Accept policy