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UX Design

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Where Are Conversation Designers Now?

  • Artificial Intelligence, Conversational AI, Conversational Design, UX Design

Learn how we might plan a career in a field without a ladder.

Article by Diana N.
IDEAS IN BRIEF
Where Are Conversation Designers Now?
  • The article overviews careers in conversation design and shows that there’s no clear path forward in this field.
  • It identifies three waves of conversation designers: the early pioneers (1980s-2009), those hired during the boom years (2010-2019), and today’s designers facing layoffs and AI-driven changes (2020-now).
  • The piece represents data revealing that 84% of conversation designers who stayed in tech remained in design-related roles, contradicting the assumption that most would leave the field entirely.
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8 min read

From Guidance to Manipulation: the New Reality of UX

  • Behavioral Design, Design Ethics, Ethical Design, UX Design

Find out how modern UX design is starting to prioritize manipulation over empathy.

Article by Disha Shenoy
IDEAS IN BRIEF
From Guidance to Manipulation: the New Reality of UX
  • The article shows how modern UX is moving from supporting users to subtly changing their behavior.
  • It uses Instagram’s layout change as an example of how habits are used to get people to interact with content more.
  • The piece suggests that designers now have to choose between helping users and following growth targets.
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4 min read

Usability, Accessibility, and Inclusivity

  • Accessibility, Human-Centered Design, Inclusive Design, Usability, UX Design

Learn how usability, accessibility, and inclusivity connect under the idea of human-centered design.

Article by Paivi Salminen
IDEAS IN BRIEF
Usability, Accessibility, and Inclusivity
  • The article shows that usability, accessibility, and inclusivity are different concepts that work together to create good design.
  • It explains that accessibility removes barriers for disabled users, while inclusivity designs for all types of human diversity.
  • The piece emphasizes that great design needs all three: usability makes things easy, accessibility makes them possible, and inclusivity makes them fair.
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3 min read

The Psychology of Color in UI/UX Design

  • Color Psychology, Design Thinking, Product Design, UI Design, UX Design

Discover how smart color choices influence user emotions, behavior, and digital experiences.

Article by Upeksha Sandeepani
IDEAS IN BRIEF
The Psychology of Color in UI/UX Design
  • The article shows that color acts as a psychological factor in design, influencing how users feel and behave before they even notice layout or text.
  • It reveals that thoughtful color choices convey meaning more quickly than words, making interfaces feel more intuitive and emotionally engaging.
  • The piece argues designers must see color as a communication tool that conveys emotion, culture, and brand, not just decoration.
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4 min read

The Psychology Gap: Why Teams Misinterpret User Behavior

  • Design Thinking, Product Design, User Experience, User Psychology, User Research, UX Design

Learn why products fail despite good design.

Article by Tushar Deshmukh
IDEAS IN BRIEF
The Psychology Gap: Why Teams Misinterpret User Behavior
  • The article explains why teams misread users: designers work in calm environments while users operate under stress and distraction, creating a gap between how products are built and how they’re actually used.
  • It shows how team biases, assuming users will “figure it out” or projecting their own behavior, turn assumptions into bad design before testing even begins.
  • The piece argues products fail because teams misunderstand how users think and feel, not because screens are wrong, and fixing this means designing for emotion, not just logic.
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8 min read

Designing for Dopamine

  • Design Ethics, Design Psychology, Human-Centered Design, User Experience, UX Design

Discover how psychology influences addictive design and learn to create engaging experiences that respect user needs.

Article by Omran Khleifat
IDEAS IN BRIEF
Designing for Dopamine
  • The article explains why design succeeds when it triggers dopamine but fails when it prioritizes profit over users’ mental health.
  • The piece shows how techniques like endless scrolling and notifications create engagement through reward loops, while becoming harmful when they manipulate users into addiction.
  • It outlines the ethical design approach, demonstrating how good UX strikes a balance between engagement and well-being by using nudges carefully and adding real value, rather than creating dependency.
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3 min read
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