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Storytelling

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The Proliferation and Potential of Gamification in Retail Banking

  • Customer Experience, Design, E-commerce, Facebook, Gaming, Human factors, Personas, Product design, Product Releases and Redesigns, Storytelling, Usability, Video

By making transactions more fun, banks can drive customer behavior, improve brand loyalty, and increase engagement.

Article by Sachendra Yadav
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6 min read
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When and Where to “Woohoo”

  • Business Value and ROI, Consumer products, Content and Copy, Content Strategy, Customer Experience, Design, Emotion, Empathy, Interface and Navigation Design, Marketing and Brand, Research Methods and Techniques, Social Media Marketing, Storytelling, Usability, User Acceptance Testing, User Reported Feedback, Vendor-Client Relationships, Working With Stakeholders

Crafting compelling and valuable copy requires infusing the brand’s voice with a human tone that users respond to.

Article by John Caldwell
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6 min read
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Love, Hate, and Empathy: Why We Still Need Personas

  • Analytics and Tracking, Business Value and ROI, Contextual User Studies, Customer Experience, Design, Design Tools and Software, Development, Direct Observation Research, Human factors, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, Marketing and Brand, Personas, Product design, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Storytelling, Strategy, Usability, User Acceptance Testing, User Adoption, User Reported Feedback, Working With Stakeholders

Often mocked and misunderstood, when created with diligence and integrity, personas are an extremely valuable design tool.

Article by Kyra Edeker, Jan Moorman
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6 min read
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Storyboarding in the Software Design Process

  • Agile and Iterative Process, Data visualization, Design, Design Tools and Software, Flow and Immersion, Information Design and Architecture, Input devices, Interaction Design, Interface and Navigation Design, Personas, Prototypes, Research Methods and Techniques, Sketching, Storytelling, User Reported Feedback, Visual Design

Storyboarding can strengthen the user experience elements of your designs, and software for building prototypes from those sketches can be an invaluable tool.

Article by Ambrose Little
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8 min read
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Win This Book! See What I Mean: How to Use Comics to Communicate Ideas

  • Apple, Content and Copy, Content Strategy, Contests and Giveaways, Data visualization, Design, Interface and Navigation Design, iPad, Sketching, Storytelling, Tablet

Enter to win a new book by Kevin Cheng that explores the persuasive power of comics.

Article by Josh Tyson
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4 min read
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The Flâneur Approach to User Experience Design

  • Design, Design Theory, Development, Emotion, Human factors, Personal and Professional Development, Product design, Psychology and Human Behavior, Research Methods and Techniques, Storytelling, Strategy

We can learn a lot about good UX when we slow down, wander aimlessly, and observe the world around us.

Article by Sarah Doody
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7 min read
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