UX Magazine

Defining and Informing the Complex Field of User Experience (UX)

Storytelling

Four Things I Learned about UX at Universal Studios

Home to The Wizarding World of Harry Potter, Diagon Alley, Universal Studios is also a source of guidance and inspiration for experience designers.
Article - Tony Albanese - July 9, 2014 - 2 Comments

How to Pitch to Your Stakeholders like Don Draper

UX professionals can learn a lot about how to deliver a forceful, commanding, and compelling pitch from Mad Men's Don Draper.
Article - Joseph Dickerson - June 5, 2014 - 1 Comments

Creating a Customer Ecosystem Using Brand Experience Metaphors

Choosing a metaphor that helps us identify a brand's character can provide a launching point for creating an effective customer journey.
Article - Tom Schneider - May 15, 2014 - 0 Comments

The Winning Experience of Playing Video Games for Beer

A closer look at the results in the Interactive Component of an Advertising Campaign category of the international Design for Experience awards.
Article - UX Magazine Staff - May 12, 2014 - 0 Comments

UX as Design Leadership

Extending your passion for asking questions and seeking answers into relationships with your team members is an example-led way of evangelizing the power of UX.
Article - Jared Lewandowski, Christijan Draper - April 15, 2014 - 3 Comments

Flipping Through Drawing Ideas

Join us on a video tour of Drawing Ideas: A hand-drawn approach for better design, the new book by Mark Baskinger and William Bardel.
Article - UX Magazine Staff - November 6, 2013 - 0 Comments

Book Excerpt: The User Experience Team of One

An excerpt from Leah Buley's new book, The User Experience Team of One, describes how to put together a modest but powerful strategy workshop.
Article - Leah Buley - July 22, 2013 - 3 Comments

A Deep Dive Into Customer Experience

Many of the tools in your UX kit can be put to work in customer experience, which looks at how customers perceive every interaction with a company.
Article - Kerry Bodine - June 24, 2013 - 8 Comments

Participatory Design in Healthcare: Patients and doctors can bridge critical information gaps

Designing with input from users is especially valuable when creating complex and critical products for patients and their doctors.
Article - Andrii Glushko - May 31, 2013 - 0 Comments

The Experience Tells The Story

An original don of advertising, David Ogilvy's 11 principles for creating great campaigns still ring true today.
Article - Ted Booth - May 28, 2013 - 0 Comments

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