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Storytelling

Read these first

An original don of advertising, David Ogilvy’s 11 principles for creating great campaigns still ring true today.

Article by Ted Booth
Share:The Experience Tells The Story
7 min read
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An intimate look at the hiring process of a successful, user-centered New York design firm.

Article by Alexa Curtis, John Payne
Share:Hiring the Right Designer
5 min read
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Stripping away some of the mysticism and pretense surrounding user experience design.

Article by Joseph Dickerson
Share:The Greatest Secrets of UX Revealed!
6 min read
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Creating rewarding employee experiences requires in-depth research that digs up the roots of discontent.

Article by Liana Dragoman
Share:To Dwell Is To Garden
9 min read
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Clue, the classic murder-mystery board game, shows designers how to create an information gap and a narrative that leads users to the other side.

Article by Andrew Zusman
Share:POP UX! Clued Into Curiosity
3 min read
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To design a product that fits into the story of users’ lives, try looking at them as characters through the lens of a screenwriter.

Article by Sarah Doody
Share:A Matter of Character: Knowing your users and their stories
7 min read
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Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

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