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Storytelling

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Stripping away some of the mysticism and pretense surrounding user experience design.

Share:The Greatest Secrets of UX Revealed!
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Creating rewarding employee experiences requires in-depth research that digs up the roots of discontent.

Share:To Dwell Is To Garden
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Clue, the classic murder-mystery board game, shows designers how to create an information gap and a narrative that leads users to the other side.

Share:POP UX! Clued Into Curiosity
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To design a product that fits into the story of users’ lives, try looking at them as characters through the lens of a screenwriter.

Share:A Matter of Character: Knowing your users and their stories
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By making transactions more fun, banks can drive customer behavior, improve brand loyalty, and increase engagement.

Share:The Proliferation and Potential of Gamification in Retail Banking
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Crafting compelling and valuable copy requires infusing the brand’s voice with a human tone that users respond to.

Share:When and Where to “Woohoo”
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