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Storytelling

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It’s About Time

  • Content and Copy, Data visualization, Design, Flow and Immersion, Healthcare, Motion and Animation, Privacy and Data Security, Storytelling, Technology, Usability, Visual Design

Our understanding of time is dependent on the lens we use, and data visualizations can provide a set of lenses for viewing time from different perspectives.

Article by Hunter Whitney
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8 min read
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CUBI: A User Experience Model for Project Success

  • Business Value and ROI, Consumer products, Content and Copy, Content Strategy, Customer Experience, Data visualization, Design, Design Theory, Design Tools and Software, E-commerce, Emotion, Empathy, Flow and Immersion, Human factors, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Marketing and Brand, Mobile Applications, Mobile Technology, New and Emerging Technologies, Personal and Professional Development, Product design, Project Management, Psychology and Human Behavior, Research Methods and Techniques, Sketching, Software, Storytelling, Strategy, Team Dynamics, Technology, Usability, User Acceptance Testing, Vendor-Client Relationships, Visual Design, Working With Stakeholders

Frustrated with confusing, unorganized, complex, or antiquated antiquated user experience models, a designer at The Nerdery created the CUBI model.

Article by Corey Stern
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10 min read
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I Love You, Instagram … but Why Won’t You Let Me Make Collages?

  • Content and Copy, Design, Design Tools and Software, Facebook, Google, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Mobile Technology, Motion and Animation, Personas, Product design, Product Releases and Redesigns, Prototypes, Research Methods and Techniques, Sketching, Social Networking, Storytelling, Technology, Usability, User Acceptance Testing, Visual Design

Wishing that Instagram had a feature for creating collages, one user decided to create her own a prototype.

Article by Lin Wang
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3 min read
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Four Things I Learned about UX at Universal Studios

  • Agile and Iterative Process, Analytics and Tracking, Business Value and ROI, Consumer products, Customer Experience, Design, Emotion, Entertainment and Humor, Flow and Immersion, Interaction Design, Interface and Navigation Design, Marketing and Brand, Mobile Technology, New and Emerging Technologies, Product design, Project Management, Storytelling, Technology, Usability

Home to The Wizarding World of Harry Potter, Diagon Alley, Universal Studios is also a source of guidance and inspiration for experience designers.

Article by Tony Albanese
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6 min read
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How to Pitch to Your Stakeholders like Don Draper

  • Design, Personal and Professional Development, Psychology and Human Behavior, Storytelling, Strategy, Vendor-Client Relationships, Working With Stakeholders

UX professionals can learn a lot about how to deliver a forceful, commanding, and compelling pitch from Mad Men’s Don Draper.

Article by Joseph Dickerson
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4 min read
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Creating a Customer Ecosystem Using Brand Experience Metaphors

  • Business Value and ROI, Consumer products, Customer Experience, Design, Design Theory, Design Tools and Software, Flow and Immersion, Marketing and Brand, Personas, Product design, Research Methods and Techniques, Storytelling, Strategy, Technology

Choosing a metaphor that helps us identify a brand’s character can provide a launching point for creating an effective customer journey.

Article by Tom Schneider
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3 min read
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