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Storytelling

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The Winning Experience of Playing Video Games for Beer

  • Apple, Business Value and ROI, Consumer products, Content and Copy, Customer Experience, Design, Design for Experience Awards, Design Tools and Software, Development, Gaming, Interaction Design, iPad, iPhone, Marketing and Brand, Mobile Applications, Mobile Technology, Product design, Social Media Marketing, Social Networking, Storytelling, Tablet, Technology, Touch, Usability, Vendor-Client Relationships, Video, Visual Design, Working With Stakeholders

A closer look at the results in the Interactive Component of an Advertising Campaign category of the international Design for Experience awards.

Article by UX Magazine Staff
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5 min read
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UX as Design Leadership

  • Business Value and ROI, Design, Development, Empathy, Employee Experience, Internal Company Dynamics, Personal and Professional Development, Product design, Project Management, Storytelling, Team Dynamics, Technology, Vendor-Client Relationships, Working With Stakeholders

Extending your passion for asking questions and seeking answers into relationships with your team members is an example-led way of evangelizing the power of UX.

Article by Christijan Draper, Jared Lewandowski
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6 min read
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Flipping Through Drawing Ideas

  • Data visualization, Design, Design Tools and Software, Product design, Sketching, Storytelling, Video, Visual Design

Join us on a video tour of Drawing Ideas: A hand-drawn approach for better design, the new book by Mark Baskinger and William Bardel.

Article by UX Magazine Staff
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1 min read
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Book Excerpt: The User Experience Team of One

  • Design, Product design, Project Management, Requirements and Specifications, Research Methods and Techniques, Research Tools and Software, Storytelling, Technology, Working With Stakeholders, Workshops and Brainstorming

An excerpt from Leah Buley’s new book, The User Experience Team of One, describes how to put together a modest but powerful strategy workshop.

Article by Leah Buley
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7 min read
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A Deep Dive Into Customer Experience

  • Analytics and Tracking, Business Value and ROI, Customer Experience, Design, Development, Employee Experience, Ethnography, Marketing and Brand, Mobile Applications, Research Methods and Techniques, Social Networking, Storytelling, Technology, Usability

Many of the tools in your UX kit can be put to work in customer experience, which looks at how customers perceive every interaction with a company.

Article by Kerry Bodine
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6 min read
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Participatory Design in Healthcare: Patients and doctors can bridge critical information gaps

  • Consumer products, Data visualization, Design, Direct Observation Research, Government and Public Services, Healthcare, Information Design and Architecture, Interaction Design, Interface and Navigation Design, New and Emerging Technologies, Personas, Product design, Product Releases and Redesigns, Prototypes, Research Methods and Techniques, Research Tools and Software, Sketching, Software, Software as a Service, Storytelling, Usability, User Acceptance Testing, User Reported Feedback, Working With Stakeholders

Designing with input from users is especially valuable when creating complex and critical products for patients and their doctors.

Article by Andrii Glushko
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6 min read
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