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Simplicity

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Two-Minute Interviews

  • Direct Observation Research, Interviews, Research Methods and Techniques, Research Tools and Software, Simplicity, User Reported Feedback

Two-minute surveys are a quick and flexible tool you can use to include all of your business users and all of your market in your user research.

Article by Dmitri Khanine
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9 min read
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The Best Enterprise UX Is the One You Never See

  • Accessibility, Customer Experience, Design, Design Tools and Software, Enterprise Products, Interface and Navigation Design, Simplicity, Software as a Service

Whether developing software in the ecommerce, biotech, storage, or security industries, there are five philosophies that shape an approach to enterprise UX.

Article by Sean B. Walter
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4 min read
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The Simplicity Cycle: Soda, Swordsmen, and Road Maps

  • Business Value and ROI, Content and Copy, Content Strategy, Design, Flow and Immersion, Information Design and Architecture, Marketing and Brand, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Project Management, Simplicity

In an excerpt from The Simplicity Cycle, author Dan Ward explains how to leverage complexity and simplicity to achieve goodness in design.

Article by Dan Ward
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13 min read
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When There’s Nothing Left to Take Away

  • Apple, Content and Copy, Content Strategy, Design, Design Theory, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Microsoft, Mobile Applications, Mobile Technology, Product design, Requirements and Specifications, Simplicity, Technology, Visual Design

To decrease complexity in our designs, we need to look to our users and discover what simplicity means to them.

Article by David Peter Simon
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4 min read
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Half-Math and That Gushing Hole in Your Bucket

  • Business Value and ROI, Customer Experience, Design, E-commerce, Flow and Immersion, Form design, Interaction Design, Interface and Navigation Design, Marketing and Brand, Simplicity, Technology, Usability

An intercept at the start of checkout on your e-commerce site frustrates users and may cost you far more sales than it gains you.

Article by John Boykin
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8 min read
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