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Simplicity

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The Complexity of Simplicity

  • Business Value and ROI, Consumer products, Customer Experience, Decision Architecture, Design, Information Design and Architecture, iPhone, Product design, Project Management, Prototypes, Requirements and Specifications, Simplicity, Usability, User Acceptance Testing, Vendor-Client Relationships, Working With Stakeholders

Keeping user-centered designs simple can be extraordinarily complicated, so staying focused is key.

Article by Jay Selway
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5 min read
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Pleasant Things Work Better

  • Customer Experience, Design, Emotion, Form design, Mobile Applications, Nomenclature, Onboarding, Product design, Psychology and Human Behavior, Simplicity, Usability, Visual Design

With the principle of “make it pleasant, make it pleasing,” products can make users smile.

Article by Dana Chisnell
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10 min read
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How UX Can Drive Sales in Mobile Apps

  • Augmented Reality, Consumer products, iPhone, Marketing and Brand, Mobile Applications, Mobile Technology, Product Releases and Redesigns, Simplicity, Strategy, User Adoption

The creators of RedLaser, a popular iPhone app, tell the UX story behind their success.

Article by Jeffrey Powers, Vikas Reddy, Jeremy Olson
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23 min read
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