No one can make sweeping generalizations about what to change or how to optimize conversion rates. But if you go in with an open mind, you can learn something new.
Designers can streamline their workflow and improve their products by getting down and dirty with some rough-and-tumble research methods.
Mobilegeddon may have come and gone with a whimper, but big brands that failed to properly optimize for mobile have paid the price.
An excerpt from Studying and Designing Technology for Domestic Life from Morgan Kaufmann looks at strategies for conducting in-home studies with children.
Self-described “Search Information Architect” Marianne Sweeny dicusses her design process, her favorite products, and her views on collaboration
By running Spotify through a usability test, one avid user was able to find some relatively easy fixes that could make for a more intuitive and rewarding experience.
