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Search, SEO, and SEM

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Finding a balance between UX and SEO

  • Customer Experience, Search, SEO, and SEM

SEO or search engine optimisation is all about optimising a page and making it easier for the search engine to recognise and appropriately position the page. UX or user experience is all about providing every page visitor with good content and an excellent overall experience. SEO is about making things simpler for the machine, while UX focuses on making things simpler for human readers.

IDEAS IN BRIEF
Finding a balance between UX and SEO
  • SEO and UX design might look like contrasting fields. However, it’s crucial to find the right balance between the two to stand out.
  • SEO attracts people to the website and helps branding. UX focuses on end-users’ interaction with the brand and aims at retaining them.
  • Some tips include moderating the content length, investing in keywords research, optimizing websites for mobile devices, paying attention to page speed and site navigation.
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10 min read
Frame balance between UX and SEO

Handy Tips for Improving Web UX for Better Conversion Rates

  • Content and Copy, Content Strategy, E-commerce, Google, Marketing and Brand, Search, SEO, and SEM, Technology, Web

No one can make sweeping generalizations about what to change or how to optimize conversion rates. But if you go in with an open mind, you can learn something new.

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8 min read

Using “Dumb Data” To Make Smart Design Decisions

  • Content and Copy, Content Strategy, Design, Design Tools and Software, Flow and Immersion, Product design, Project Management, Research Methods and Techniques, Research Tools and Software, Search, SEO, and SEM, Usability

Designers can streamline their workflow and improve their products by getting down and dirty with some rough-and-tumble research methods.

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3 min read

How Mobilegeddon Affected Big Brand UX

  • Android, Apple iOS, Design, Google, iPad, iPhone, Mobile Applications, Mobile Technology, Search, SEO, and SEM, Ubiquitous Computing

Mobilegeddon may have come and gone with a whimper, but big brands that failed to properly optimize for mobile have paid the price.

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3 min read

Guidance for Conducting In-Home Studies with Children

  • Business Value and ROI, Consumer products, Content and Copy, Contextual User Studies, Design, Direct Observation Research, iPad, Research Methods and Techniques, Research Tools and Software, Search, SEO, and SEM, Strategy, Tablet, User Acceptance Testing, User Adoption, User Reported Feedback

An excerpt from Studying and Designing Technology for Domestic Life from Morgan Kaufmann looks at strategies for conducting in-home studies with children.

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8 min read

UX as the New SEO: an interview with Marianne Sweeny

  • Apple, Content Strategy, Design, Design Tools and Software, Interaction Design, iPad, Media Contour, Personal and Professional Development, Product design, Project Management, Search, SEO, and SEM, Strategy, Team Dynamics, Usability

Self-described “Search Information Architect” Marianne Sweeny dicusses her design process, her favorite products, and her views on collaboration

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5 min read

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