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Search, SEO, and SEM

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SEO or search engine optimisation is all about optimising a page and making it easier for the search engine to recognise and appropriately position the page. UX or user experience is all about providing every page visitor with good content and an excellent overall experience. SEO is about making things simpler for the machine, while UX focuses on making things simpler for human readers.

Finding a balance between UX and SEO
  • SEO and UX design might look like contrasting fields. However, it’s crucial to find the right balance between the two to stand out.
  • SEO attracts people to the website and helps branding. UX focuses on end-users’ interaction with the brand and aims at retaining them.
  • Some tips include moderating the content length, investing in keywords research, optimizing websites for mobile devices, paying attention to page speed and site navigation.
Share:Finding a balance between UX and SEO
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Frame balance between UX and SEO

No one can make sweeping generalizations about what to change or how to optimize conversion rates. But if you go in with an open mind, you can learn something new.

Share:Handy Tips for Improving Web UX for Better Conversion Rates
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Designers can streamline their workflow and improve their products by getting down and dirty with some rough-and-tumble research methods.

Share:Using “Dumb Data” To Make Smart Design Decisions
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Mobilegeddon may have come and gone with a whimper, but big brands that failed to properly optimize for mobile have paid the price.

Share:How Mobilegeddon Affected Big Brand UX
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An excerpt from Studying and Designing Technology for Domestic Life from Morgan Kaufmann looks at strategies for conducting in-home studies with children.

Share:Guidance for Conducting In-Home Studies with Children
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Self-described “Search Information Architect” Marianne Sweeny dicusses her design process, her favorite products, and her views on collaboration

Share:UX as the New SEO: an interview with Marianne Sweeny
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