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Search, SEO, and SEM

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No one can make sweeping generalizations about what to change or how to optimize conversion rates. But if you go in with an open mind, you can learn something new.

Share:Handy Tips for Improving Web UX for Better Conversion Rates

Designers can streamline their workflow and improve their products by getting down and dirty with some rough-and-tumble research methods.

Share:Using “Dumb Data” To Make Smart Design Decisions

Mobilegeddon may have come and gone with a whimper, but big brands that failed to properly optimize for mobile have paid the price.

Share:How Mobilegeddon Affected Big Brand UX

An excerpt from Studying and Designing Technology for Domestic Life from Morgan Kaufmann looks at strategies for conducting in-home studies with children.

Share:Guidance for Conducting In-Home Studies with Children

Self-described “Search Information Architect” Marianne Sweeny dicusses her design process, her favorite products, and her views on collaboration

Share:UX as the New SEO: an interview with Marianne Sweeny

By running Spotify through a usability test, one avid user was able to find some relatively easy fixes that could make for a more intuitive and rewarding experience.

Share:I Love You, Spotify … Now Change

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