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Search, SEO, and SEM

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The Hypnotic Effect of Parallax Scrolling and How it Impacts User Experience

  • Design, Design Tools and Software, Development, Flow and Immersion, Gaming, Interface and Navigation Design, Mobile Applications, Mobile Technology, Product design, Psychology and Human Behavior, Search, SEO, and SEM, Technology, Usability, Visual Design

When implemented properly, parallax scrolling can create a hypnotic effect, drawing users deeper into your site and compelling them to act.

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Book Excerpt: The Digital Crown

  • Content and Copy, Content Strategy, Customer Experience, Design, Digital Publishing and eBooks, Marketing and Brand, Product design, Search, SEO, and SEM, Strategy, Technology

An excerpt from The Digital Crown explains the goal of effective content: users immediately recognize it, know it is for them, know what to do, and do it.

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Designing Search: Results Pages

  • Apple, Content and Copy, Content Strategy, Data visualization, Design, Google, Information Design and Architecture, Input devices, Interaction Design, Interface and Navigation Design, Search, SEO, and SEM, Technology

The results page is a crucial piece of the search experience, and presents an opportunity to meet users’ information needs and engage a dialogue that guides them.

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Walt Disney: The World’s First UX Designer

  • Analytics and Tracking, Business UX Leaders, Business Value and ROI, Consumer products, Customer Experience, Design, Development, Empathy, Employee Experience, Flow and Immersion, Gaming, Information Design and Architecture, Interface and Navigation Design, Marketing and Brand, Personal and Professional Development, Project Management, Prototypes, Psychology and Human Behavior, Research Methods and Techniques, Search, SEO, and SEM, Team Dynamics, Technology, User Reported Feedback, Visual Design

Attention to detail, a focus on immersion, and the desire constantly improve his products made Walt Disney one of the earliest designers of user experience.

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Book Excerpt: Why We Fail

  • Cloud Computing, Consumer products, Content and Copy, Design, Development, Digital Publishing and eBooks, Google, Interaction Design, Interface and Navigation Design, Product design, Product Releases and Redesigns, Search, SEO, and SEM, User Reported Feedback

An excerpt from Why We Fail, a new book from Rosenfeld Media, chronicles the design, limited release, and failure of Google Wave.

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