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Search, SEO, and SEM

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It’s a big world you’re sending content out into. Some upfront strategizing can give it the edge necessary to thrive.

Article by Nick Switzer
Share:Off-Site UX: Making Content Distribution Work for You
7 min read
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When implemented properly, parallax scrolling can create a hypnotic effect, drawing users deeper into your site and compelling them to act.

Article by Zack Rutherford
Share:The Hypnotic Effect of Parallax Scrolling and How it Impacts User Experience
5 min read
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An excerpt from The Digital Crown explains the goal of effective content: users immediately recognize it, know it is for them, know what to do, and do it.

Article by Ahava Leibtag
Share:Book Excerpt: The Digital Crown
3 min read
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The results page is a crucial piece of the search experience, and presents an opportunity to meet users’ information needs and engage a dialogue that guides them.

Article by Tony Russell-Rose
Share:Designing Search: Results Pages
12 min read
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Attention to detail, a focus on immersion, and the desire constantly improve his products made Walt Disney one of the earliest designers of user experience.

Article by Joseph Dickerson
Share:Walt Disney: The World’s First UX Designer
8 min read
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