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Search, SEO, and SEM

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When implemented properly, parallax scrolling can create a hypnotic effect, drawing users deeper into your site and compelling them to act.

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An excerpt from The Digital Crown explains the goal of effective content: users immediately recognize it, know it is for them, know what to do, and do it.

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The results page is a crucial piece of the search experience, and presents an opportunity to meet users’ information needs and engage a dialogue that guides them.

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Attention to detail, a focus on immersion, and the desire constantly improve his products made Walt Disney one of the earliest designers of user experience.

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An excerpt from Why We Fail, a new book from Rosenfeld Media, chronicles the design, limited release, and failure of Google Wave.

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