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Research Methods and Techniques

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Finding the UX talent you are looking for can be a piece of you-know-what, as long as you know what you’re looking for and how to attract the right people

Article by Tom Broxton, Olga Khroustaleva
Share:Taking the Mystery out of Hiring User Experience Talent
9 min read

Smart navigation of the variable-rich world of eye-tracking systems will find the proper product to suit every need.

Article by Jon West
Share:Eyes are the Prize: Evaluating the benefits of eye-tracking equipment
9 min read

Illustrate stories with journey models to explore problems of long-term engagement and establish a framework for strategic and tactical decision-making.

Article by Jamie Thomson, Megan Grocki
Share:Illustrating the Big Picture
8 min read

International UX research mitigates risk, generates customer insights, and ensures that new products and services meet the needs of the intended local audiences.

Article by Elizabeth Shelly, Pamela Walshe, Liang Zhang
Share:6 Key Questions to Guide International UX Research
8 min read

When company executives participate in developing proto-personas, the customer’s point of view will figure more prominently in strategic decisions.

Article by Jeff Gothelf
Share:Using Proto-Personas for Executive Alignment
9 min read

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