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Research Methods and Techniques

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Experience maps are useful in visualizing how each customer interaction combines to create the overall experience.

Article by James Torio
Share:Experience Maps Identify Inefficiencies and Opportunities
3 min read

Replacing intuitive notions of emotion with systematic psychological knowledge.

Article by Antti Oulasvirta, Pertti Saariluoma, Rebekah Rousi, Jaana Leikas
Share:Old Wine in New Bottles and New Wine in Old Bottles
5 min read

Changing labels and new approaches to understanding user research.

Article by Richard Anderson
Share:User (Experience) Research, Design Research, Usability Research, Market Research…
6 min read
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