- Customer Experience, Design, Empathy, Research Methods and Techniques
Experience maps are useful in visualizing how each customer interaction combines to create the overall experience.
Article by James Torio
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Research Methods and Techniques
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- Ethnography, Human factors, Psychology and Human Behavior, Research Methods and Techniques, Usability, Visual Design
Replacing intuitive notions of emotion with systematic psychological knowledge.
Article by Antti Oulasvirta, Pertti Saariluoma, Rebekah Rousi, Jaana Leikas
- Research Methods and Techniques, User Reported Feedback
Addressing fundamental problems with focus groups.
Article by Jay Eskenazi
- Analytics and Tracking, Research Methods and Techniques
Advice from Vanguard’s UX manager on using quantitative data.
Article by Richard Dalton
- Internal Company Dynamics, Marketing and Brand, Research Methods and Techniques
Changing labels and new approaches to understanding user research.
Article by Richard Anderson
Share:User (Experience) Research, Design Research, Usability Research, Market Research…
- April 1, 2011
- Personas, Research Methods and Techniques
A primer on personas and how businesses can get the most from them.
Article by Kevin O’Connor
